SEO Specialist | On site | Ortigas, Pasig City  

We are looking for an SEO expert to manage all search engine optimization and marketing activities.

A Search Engine Optimization (SEO) Specialist analyzes, reviews, implements, and monitors changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.



SEO Specialist Responsibilities:

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Analyze competitor websites and search results for organic traffic insights
• Research and implement content recommendations for organic SEO success
• Execute tests, collect, and analyze data
• Track events, analyze website analytics, and track data using Google Analytics, Tag Manager, Search Console, and other similar tools.
• Optimize copy and landing pages for search engine optimization
• Assist the content team in the creation of high quality, informative SEO content
• Write powerful calls-to-action and meta details to increase click-through rates and convert visitors
• Develop and implement link building strategy
• Monitor the algorithms set by the search engines to keep up to date with changes
• Keep pace with SEO, search engine algorithms, and internet marketing industry trends and developments

Requirements and Qualifications:

• BS/MS degree in a quantitative, test-driven field
• Minimum 3+ years of directly related Search Engine Optimization experience
• In-depth experience with website analytics and tracking tools (e.g, Google Analytics, Tag Manager, Adwords, Search Console, etc.)
• Digital Marketing Certification (e.g. Google/Hubspot) is an advantage.
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• A deep understanding on how to rank websites using On and Off Page whitehat strategies
• Experience with content writing, building backlinks, and optimizing web pages
• Knowledge on basic programming language and CMS (HTML, Javascript, CSS, Wordpress, etc.)
• High-quality reporting, copywriting and analytic skills.
• Problem solving ability, structured thinking and the ability to understand complex issues.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• Self-starter, strong initiative, and leadership skills
• Ability to work within a team and independently