NexusPoint is a BPO focused on connecting small / medium sized businesses and solo-entrepreneurs with global talent from around the world. We focus on all things back office operations including, but not limited to: virtual / executive assistants, bookkeepers, social media management, operations managers, AR/AP management, project management, data entry & research and all things back office.

NexusPoint

<p>Key Responsibilities:</p>

<ul>
	<li>Strategy Development: Create, implement, and manage social media strategies aligned with the company's brand, business goals, and target audience.</li>
	<li>Content Creation &amp; Curation: Plan, design, and schedule content across all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.). This includes writing, designing, and sourcing high-quality, relevant content.</li>
	<li>Community Engagement: Monitor, respond to, and engage with followers in a timely and authentic manner to foster meaningful relationships with the audience.</li>
	<li>Campaign Management: Develop and execute social media campaigns (both organic and paid) to drive brand awareness, engagement, and conversions.</li>
	<li>Analytics &amp; Reporting: Track, analyze, and report on social media performance using tools such as Google Analytics, social media analytics platforms, and more. Use insights to refine strategies and improve results.</li>
	<li>Trends &amp; Best Practices: Stay up to date on social media trends, tools, and best practices, and implement these insights to continuously optimize our social media presence.</li>
	<li>Collaboration: Work closely with marketing, creative, and content teams to align social media efforts with broader marketing campaigns and initiatives.</li>
	<li>Brand Voice &amp; Consistency: Maintain and enhance the company's brand voice and ensure consistency across all social media platforms.</li>
	<li>Administrative Support: Provide general administrative support, including managing calendars, scheduling meetings, booking appointments, and handling email correspondence.</li>
	<li>Data Entry &amp; Organization: Assist with organizing and maintaining digital files, records, and databases. Ensure accurate and up-to-date information across platforms.</li>
	<li>Research &amp; Reporting: Conduct research on various topics, including market trends, competitors, and potential clients. Prepare reports and presentations based on findings.</li>
	<li>Customer Service Support: Help respond to client inquiries, troubleshoot issues, and ensure prompt communication when necessary.</li>
	<li>Project Assistance: Provide support in managing and tracking project timelines, deliverables, and ensuring deadlines are met.</li>
	<li>Task Management: Monitor and follow up on tasks and deliverables, ensuring smooth workflow and adherence to deadlines.</li>
	<li>Qualifications:</li>
	<li>Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience).</li>
	<li>Proven experience as a Social Media Manager, Virtual Assistant, or similar role.</li>
	<li>Strong understanding of major social media platforms and their best practices.</li>
	<li>Excellent writing, editing, and communication skills.</li>
	<li>Ability to create and manage engaging multimedia content (images, videos, etc.).</li>
	<li>Experience with social media management tools (e.g., Hootsuite, Buffer, or similar).</li>
	<li>Familiarity with analytics tools (Google Analytics, Facebook Insights, etc.).</li>
	<li>Strong organizational skills with the ability to manage multiple projects and meet deadlines.</li>
	<li>Proficiency in Microsoft Office Suite, Google Workspace, or similar virtual tools.</li>
	<li>Experience with scheduling, calendar management, and administrative tasks.</li>
	<li>Ability to work independently and handle confidential information with discretion.</li>
</ul>

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