Starting an unincorporated business in 1996, Simbadda Group has been distributing high quality consumer electronics throughout Indonesia. The business unit has started to form a corporate business since 2002.

One of our leading brands is SIMBADDA, which is known by the Indonesian people as a pioneer of speakers, cases and power supplies. We are also involved in the distribution of premium gadget accessories and PC components. Simbadda Group will continue to expand its distribution business to grow in the consumer electronics industry in Indonesia.

Simbadda Group always upholds the value of honesty, among others: honesty of quality,  honesty of cooperation in business and trying to establish cooperation with all partners  throughout Indonesia. 

Currently, Simbadda Group is expanding towards digital transformation that is looking for  enthusiastic, passionate, ambitious individuals to be part of us. 


Simbadda Group

<ul>
	<li>Lead the overall HR strategy and transformation roadmap aligned with company objectives and growth.</li>
	<li>Drive organization design, restructuring, workforce planning, and productivity improvement.</li>
	<li>Establish and govern performance management, KPI/OKR, talent management, and succession planning.</li>
	<li>Strengthen leadership capability, organizational culture, employee engagement, and change management.</li>
	<li>Oversee talent acquisition, learning &amp; development, compensation &amp; benefits, HR operations, and industrial relations.</li>
	<li>Drive HR digitalization and HRIS implementation to improve efficiency and data-driven decision-making.</li>
	<li>Establish strong HR governance, policies, SOPs, and employment compliance across the organization.</li>
	<li>Lead, oversee, and evaluate Division Heads and HR teams to ensure accountability and performance.</li>
	<li>Act as a strategic HR partner to Management, providing recommendations on organization, people, and workforce decisions.</li>
	<li>Monitor key HR metrics, organizational risks, and transformation progress, ensuring timely corrective actions.</li>
	<li>Build a scalable, high-performance organization capable of supporting long-term business growth.</li>
	<li>Lead strategic initiatives and special/ad hoc projects assigned by the Managing Director.</li>
</ul>

General Manager – Human Resources & Transformation

<ul>
	<li>Own and be accountable for national revenue, profitability, and sustainable business growth across all commercial and marketing functions.</li>
	<li>Lead, oversee, and evaluate the performance of all Division Heads under the Commercial &amp; Marketing function, ensuring alignment with business objectives and performance targets.</li>
	<li>Set overall commercial and marketing direction, ensuring alignment between brand strategy, channel strategy, digital growth, omnichannel, and sales execution.</li>
	<li>Govern the end-to-end business funnel from Brand Guidance → Branding → Traffic &amp; Acquisition → Channel Execution → Conversion → Retention, ensuring each function contributes to measurable business results.</li>
	<li>Establish and review key performance indicators covering revenue, profitability, channel performance, sell-in, sell-through, sell-out, CAC, ROAS, LTV, conversion, retention, and marketing ROI.</li>
	<li>Conduct regular business and performance reviews with each Head, identify performance gaps, and ensure timely corrective actions and improvement plans.</li>
	<li>Oversee national channel development and expansion across GT, MT, Key Accounts, Superstores, Retail, Experience Stores, E-Commerce, Marketplace, Website, and other strategic channels.</li>
	<li>Ensure effective allocation and utilization of commercial and marketing budgets, with clear accountability for ROI and business impact.</li>
	<li>Drive strategic alignment between Brand Principle / Holding, Distributor, Commercial, Marketing, Digital, Retail, and other relevant functions.</li>
	<li>Lead major strategic decisions related to business growth, market expansion, key partnerships, customer acquisition, and commercial transformation.</li>
	<li>Act as the primary strategic escalation and decision-making point for Commercial &amp; Marketing matters before escalation to the Managing Director.</li>
	<li>Build a strong, scalable, accountable, and performance-driven leadership team, including coaching and developing the Heads under the function.</li>
	<li>Provide regular business performance updates, strategic recommendations, key risks, and growth opportunities to the Managing Director.</li>
	<li>Lead strategic initiatives, transformation programs, and special/ad hoc projects assigned by the Managing Director to support company objectives.</li>
</ul>

General Manager – Commercial & Marketing

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<p>Tanggung Jawab:</p>

<ul>
	<li>Memimpin dan memastikan seluruh kegiatan operasional kawasan berjalan efektif, aman, dan sesuai standar.</li>
	<li>Mengembangkan strategi operasional untuk meningkatkan visitor satisfaction, operational efficiency, dan profitability.</li>
	<li>Mengawasi seluruh fungsi operasional, termasuk customer service, facility, maintenance, security, cleanliness, dan supporting operations.</li>
	<li>Menetapkan serta memastikan implementasi SOP dan standar pelayanan di seluruh area.</li>
	<li>Mengelola manpower planning, performance management, dan pengembangan tim.</li>
	<li>Mengontrol operational budget, biaya operasional, dan penggunaan sumber daya.</li>
</ul>

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