Marketing and Communications Officer II_ Advancement  

Summary of Work Activities and Responsibilities:

The Marketing and Communications Officer II develops, implements, monitors and
evaluates an annual resource mobilization and stakeholder engagement communications plan that supports the over-all resource mobilization goals and stakeholder engagement strategies of Ateneo that is consistent with its mission and values. The position works closely, and will be under the creative direction of the University Marketing and Communications Office (UMCO).

Main Duties and Responsibilities:
I. Communication and Public Relations

• Develops and executes strategic communication plans that emphasizes resource mobilization activities, subject to the review and endorsement of the University Marketing and Communications Office (UMCO) to ensure compliance with University branding guidelines
  • Conceptualizes, develops and manages the production of communication and marketing materials/collaterals needed for all resource mobilization campaigns and events; including but not limited to engagement and formation, awareness raising, donor acquisition, donor management, and brand-building
  • Develops, manages, and utilizes different media channels, including online media, to promote and communicate the various programs, activities and events of the Office of University Development and Alumni Affairs (OUDAA).
  • Oversees the timely and continuous dissemination of resource generation communications
• Collaborates with the University Marketing and Communications Office (UMCO) to engage with the press, ensuring accurate and strategic media coverage of the various programs, activities and events of the OUDAA.
  • Provides timely and relevant information to the press as needed to enhance visibility and support the University's fundraising and stakeholder engagement and formation efforts

II. Communication Strategy and Performance Analysis

• Develops Ateneo’s Case Statement and key resource mobilization messages in collaboration with the Advancement Head and UMCO ensuring that these messages are consistently and accurately conveyed across all communication channels
• Works with the Alumni Formation & Services Officer of the OUDAA in creating communication in support of Alumni engagement & formation programs that is aligned to the overall communication strategy to be developed
• Helps in conducting media monitoring to identify and assess opportunities for the University to engage in resource mobilization activities, such as potential partnerships, funding opportunities, or public awareness campaigns, by keeping track of relevant news, trends, and discussions in various media outlets
• Helps in evaluating the effectiveness of various communication channels and platforms by analyzing performance metrics and audience engagement
  • Makes necessary adjustments to communication strategies to enhance impact and achieve better results in resource mobilization and stakeholder engagement

III. Performs other work-related tasks as may be required by the immediate
supervisor and authorized representative

Education and Experience Requirements:

• With a Bachelor's Degree in Marketing and Communications or a related field\
• With 5 years previous experience in marketing, advertising, communications, or public relations
• Proficiency in multiple languages is an advantage

Knowledge, Skills, and Abilities:

• Communication Proficiency: Demonstrates excellent oral and written communication skills, effectively conveying information and ideas and with excellent writing and copy-editing abilities and the ability to understand and write basic communication plans and strategies
• Marketing Skills: Knowledge of digital marketing, relevant marketing tools and design applications
• Content and Branding Skills: Ability to understand, implement, and align brand identity and content standards with materials
• Data Management and Analysis: Ability to analyze and interpret communication data, including social media and web analytics, and media monitoring information
• Technology Savvy: Ability to create, consume, and utilize digital media with the familiarity with social media and networks, email marketing, and search engines. Proficient in standard computer operating systems (i.e., Windows of MacOS), Google Workspace and Microsoft Office Applications, etc.
• Graphics Design Skills: Basic knowledge of designing graphics, editing videos, creating presentations for marketing and communication materials and creating mock-ups for discussion and turnover for actual production
• Coordination Skills: Proficient in proactively organizing, mediating, and managing actions among diverse stakeholders to achieve collaborative goals effectively
• Interpersonal Skills: Ability to work and relate with teams and comfortable with communicating/dealing with big groups and the public with the ability to work collaboratively in a diverse and multicultural environment.
• Organization and Prioritization of Work: Ability to efficiently and effectively plan and coordinate the delivery of required outcomes, according to importance and urgency