Product Marketing  

What Will You Do:

• Collaborate with the Product Marketing Manager to develop and implement growth strategies focusing on user acquisition, engagement, and retention.
• Identify growth opportunities by analyzing product performance metrics and market trends.
• Execute growth experiments, A/B testing, and optimization initiatives to maximize impact.
• Design and implement campaigns to encourage and showcase user-generated content that drives product credibility and community engagement.
• Work with users to gather testimonials, reviews, and case studies that highlight the product’s value and success stories.
• Integrate UGC into broader marketing strategies, ensuring alignment with product growth objectives.
• Plan and execute targeted campaigns across email, in-app messaging, push notifications, and social media to enhance product engagement.
• Leverage marketing tools such as MoEngage, SEMrush and Google Analytics to track, measure, and optimize campaign performance.
• Research and Benchmarking
• Benchmark product performance and marketing initiatives against industry standards to identify best practices.
• Partner with product, sales, and marketing teams to align on growth objectives and ensure cohesive messaging.
• Support sales enablement with tools, resources, and insights that empower teams to communicate product value effectively,
• Collaborate with the creative team to produce visuals, videos, and other assets to support campaigns, with a particular focus on UGC-related materials.
• Ensure creative outputs align with brand identity and growth goals.

What We Are Looking For:

General Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in product marketing, growth marketing, or a related role.
• Strong command of English, both written and verbal.
• Proven ability to manage data-driven campaigns and analyze performance metrics.
• Willing to work from Jakarta Office

Technical Requirements

• Familiarity with marketing automation, graphic design, video editing, and animation tools.
• Experience in tracking and analyzing growth metrics, including acquisition, activation, and retention.

Soft Skill Requirements

• Highly organized with strong attention to detail and a commitment to high-quality work.
• Creative and strategic thinker with the ability to innovate and adapt.
• Collaborative mindset and excellent interpersonal skills for working across teams.