Performance Marketing Specialist (SEM)
PT Gema Mulia Semesta (SOUVIA)
- Bogor Regency, IndonesiaO5/12A, RT02/RW14, Perumahan Bukit Cimanggu City, Cibadak Kel., Tanah Sareal, Bogor Regency, West Java (Jawa Barat), IndonesiaBogor RegencyWest Java (Jawa Barat)IndonesiaIndonesia
- Rp 5.000.000,00 - Rp 6.000.000,00 / bulanIDR500000060000005000000MONTH
- KontrakCONTRACTOR
Lowongan dipasang 14 hours ago dan batas waktu lamaran adalah 15 Dec
Rekruter terakhir aktif 14 hours ago
2025-09-17T07:00:55.108088+00:002025-12-15T17:00:00+00:00Deskripsi Pekerjaan
- Develop and execute SEM-focused digital marketing strategies to generate high-quality leads and achieve lead generation targets.
- Manage and optimize Google Search Ads campaigns to maximize ROI and improve overall campaign performance.
- Conduct thorough keyword research, audience analysis, and competitor benchmarking to continuously refine SEM strategies.
- Create and manage integrated digital campaigns across multiple channels (SEM, display advertising, social media ads, email marketing, content marketing) to support lead generation.
- Collaborate closely with Sales and Marketing teams to ensure SEM efforts align with overall business objectives and sales pipeline.
- Monitor and analyze campaign performance using KPIs (CTR, CPC, CPA, ROAS, Quality Score, Conversion Rate), and proactively optimize campaigns.
- Implement lead nurturing strategies to drive prospects through the funnel until they become sales-ready opportunities.
- Develop persuasive ad copies, landing pages, and other digital assets to improve user engagement and conversion.
- Utilize analytics and marketing automation tools (Google Analytics, Looker Studio, CRM systems) to track, measure, and report on lead generation performance.
- Stay up-to-date with latest SEM trends, algorithm changes, and best practices to ensure continuous improvement.
- Prepare weekly performance reports and present insights and recommendations directly to executive management.
Kualifikasi Minimum
- Must-have: Strong expertise in SEM, especially Google Search Ads (required).
- Minimum 1–2 years of proven experience in performance marketing, campaign optimization, and SEM strategy execution.
- Hands-on experience with Google Ads (Search, Display, Remarketing), and knowledge of other platforms (Meta Ads, LinkedIn Ads) is a plus.
- Familiarity with analytics tools: Google Analytics, Looker Studio, Google Tag Manager, Meta Pixel.
- Knowledge of landing page optimization (WordPress, Elementor, Divi Builder) and conversion funnel best practices.
- Experience with A/B testing for ads and landing pages to optimize creative and performance.
- Ability to analyze Quality Score factors and implement strategies to continuously improve it.
- Strong data-driven mindset, analytical skills, and attention to detail.
- Excellent communication skills, both written and verbal.
- Result-oriented, proactive, and critical thinker with problem-solving capabilities.
Keahlian yang diperlukan
- Google Analytics
- Social Perceptiveness
- Google Adwords
- Sales and Marketing Knowledge
- Digital Marketing
- Social Media Management
Ringkasan Perkerjaan
- Tingkat Posisi
- Lulusan Baru / Junior
- Spesialisasi
- Sales and Marketing
- Persyaratan tingkat pendidikan
- Lulus program Sarjana (S1)
- Alamat Kantor
- O5/12A, Perumahan Bukit Cimanggu City, Cibadak Kel., Tanah Sareal
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Tentang PT Gema Mulia Semesta (SOUVIA)
SOUVIA (PT GEMA MULIA SEMESTA) established in 2018, a company that provides seminar kit packages, goodiebag packages, gift sets for events such as seminars, training, workshops, meetings, conventions, gatherings, anniversary, product launches, etc. SOUVIA has become the market leader for merchandise and promotional gifts in Indonesia and has been trusted by 25 of the total 34 Ministries in Indonesia and other institutions as a partner who provides for merchandise and promotional products. We have also served more than 3,000 clients from the private sector in Indonesia wich provides promotional gifts since 2018. We distributed more than 5 million pcs of products per year. We are also trusted by start ups such as Ruangguru.
SOUVIA has young people who have experience from start ups, national manufacturing companies, and multinational companies. In HR management, we use technology for monitoring such as HRIS-Kantorku, and a real time monitoring system for performance through an online dashboard. Our corporate culture prioritizes data driven decision making, and has Compassion as our corporate value with 5 core values as our pillars : care, integrity, nurture, teamwork, and achievement. We observe that the market leader for promotional products in Indonesia is still moving conventionally, so we want to transform into a provider of promotional products for corporate gifts and advertising specialty in Indonesia by prioritizing technology and automation.