Performance Marketing | Digital Ads Specialist  

We are seeking a skilled and data-driven Performance Marketing / Digital Ads Specialist to develop, execute, and optimize digital advertising campaigns. This role will focus on driving traffic, conversions, and maximizing return on investment (ROI) through paid media strategies across multiple digital platforms. The ideal candidate will be highly analytical, detail-oriented, and passionate about performance marketing.

Key Responsibilities:

• Develop, execute, and manage performance marketing strategies to drive traffic and sales across marketplaces and digital platforms.
• Optimize paid media campaigns across multiple channels, including Meta Ads (Facebook & Instagram), Google Ads, Shopee Ads, TikTok Ads, Lazada Ads, etc.
• Conduct in-depth data analysis to track key metrics such as CTR, CR, ROAS, and overall campaign performance.
• Perform A/B testing and continuously iterate on campaigns for performance improvement.
• Research, identify, and test new advertising channels to expand audience reach and engagement.
• Collaborate with creative teams to ensure advertising assets align with campaign objectives and brand identity.
• Monitor industry trends, competitor activities, and platform updates to refine advertising strategies.
• Manage budgets effectively, ensuring optimal allocation of resources and cost efficiency.
• Prepare detailed reports and presentations on campaign performance, insights, and strategic recommendations.

Requirements:

• Bachelor's degree in Marketing, Business, IT, or a related field.
• Minimum of 2 years of experience in performance marketing, campaign planning, or digital advertising.
• Proven expertise in managing and optimizing paid media campaigns across platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, Shopee Ads, etc.
• Strong analytical and data-driven mindset with experience in performance tracking, A/B testing, and audience segmentation.
• Proficiency in SEO, retargeting, and data visualization tools (e.g., Google Looker Studio) is a plus.
• Excellent written and verbal communication skills in English.
• Ability to work under pressure, manage multiple projects, and meet tight deadlines.
• Strong problem-solving skills, attention to detail, and goal-oriented mindset.
• Passion for digital marketing and staying up-to-date with industry trends and best practices.