Account Marketing Manager | Recruiting CRM (Go High Level)  

About the Role:

The Account Marketing Manager for Recruiting CRM (Go High Level) plays a key role in driving recruitment efforts through strategic marketing initiatives and comprehensive data management. This position will collaborate closely with the VP of Marketing and Branding and the Creative Director to develop and execute content strategies that align with the client's recruiting goals.

Role and Responsibilities:

Data Hygiene:

• Maintain and ensure the accuracy of the recruiting candidate database, with all active prospects properly assigned regionally and complete with up-to-date contact information (phone, personal email, social media URLs, personal funding data).
• Regularly audit and clean the database to uphold data integrity and facilitate efficient recruitment processes.

Marketing Automation Performance Tracking and Optimization:

• Track, report, and optimize the performance metrics of our marketing automation system, demonstrating its impact on converting prospects to new hires and tracking their performance post-hire.
• Lead projects to update and enhance marketing creative, including content, design, and video, ensuring continuous improvement in recruitment marketing efforts.

Coordinating Personalized Social Posts for Hiring Managers:

• Develop and manage personalized social media strategies for hiring managers, tailoring content to match their individual styles and personalities.
• Collaborate on content creation, including writing, graphic design, and video editing, using tools like CapCut, Adobe Creative Cloud, and Canva.
• Manage and trigger social media posts on behalf of hiring managers, ensuring consistency with the client’s brand while optimizing engagement.

Collaboration and Strategy Development:

• Work closely with the VP of Marketing and Branding and the Creative Director to develop strategic content plans that support recruitment goals.
• Take ownership of content creation, graphic design, and video editing tasks, ensuring that all materials are high-quality, on-brand, and strategically aligned.

Event Coordination and Accountability:

• Take full responsibility for driving attendance at live and online recruitment events, including the "Lead Lift" series and bi-yearly retreats.
• Develop and execute digital ads, emails, SMS campaigns, and video content to promote events, with a focus on meeting or exceeding attendance goals.
• Create personalized Zoom links for online webinars, tailored to the hiring manager's branding and audience.

Reporting:

• Provide detailed and actionable reports on recruitment funnel metrics, tracking prospects from awareness to new hire and evaluating the effectiveness of recruitment activities.
• Run accountability reports for hiring managers, ensuring they are meeting their recruitment-related tasks such as calls and interviews, and provide insights to improve performance.

SMS and Engagement Management:

• Send SMS messages on behalf of hiring managers to engage prospects and facilitate warm transfers, ensuring seamless communication and timely follow-up.
• Act as a liaison between prospects and hiring managers, ensuring effective engagement and conversion.

Organization and Project Management:

• Maintain impeccable organization of all tasks and projects using Asana, ensuring that all activities are tracked, deadlines are met, and results are communicated effectively to relevant stakeholders.
• Ensure all marketing efforts are well-coordinated and that progress is regularly updated within Asana for team visibility and accountability.

• Strong skills in content creation, including writing, graphic design, and video editing.
• Proficiency in graphic design tools such as Adobe Creative Cloud and Canva.
• Experience with video editing software, particularly CapCut.
• Ability to track, report, and optimize performance metrics related to marketing automation systems.
• Experience in developing and managing personalized social media strategies, including content creation and scheduling.
• Experience in coordinating and promoting events, with a focus on achieving attendance goals.
• Strong organizational skills and experience using project management tools like Asana to manage tasks, deadlines, and team communication

Goals and KPIs:

First 6 Months:

• Event Attendance: Achieve or exceed attendance goals for all recruitment events, with targets including 300 attendees for the "Lead Lift" series and 50 guests for bi-yearly in-person retreats.
• Data Accuracy: Maintain 100% accuracy in the recruiting database, ensuring all data is current and correctly assigned regionally.
• Marketing Automation Impact: Demonstrate a clear correlation between marketing automation efforts and an increase in the conversion rate of prospects to new hires.

Ongoing:

• Social Media Success: Achieve a 90% satisfaction rate among hiring managers for personalized social media strategies, with measurable increases in engagement and reach.
• Recruitment Funnel Optimization: Consistently meet or exceed targets for moving prospects through the recruitment funnel, with specific goals for each stage from awareness to new hire.
• Event Success: Continue to meet or exceed attendance goals for recruitment events, with ongoing optimization of promotional strategies to drive participation.
• Organizational Excellence: Maintain high levels of organization and efficiency, using Asana to track all projects and ensure that all marketing and recruitment activities are completed on time and meet quality standards.