Head of Commercial Strategy & Marketing  

1. Commercial Strategy & Revenue Growth

• Develop and execute overall commercial strategy aligned with company objectives
• Define revenue targets (monthly, quarterly, annual) and ensure achievement
• Optimize channel strategy across retail, distributor, and online platforms
• Drive pricing and margin strategy in collaboration with Finance

2. Sales Performance Management

• Monitor and analyze sales performance by channel, region, and product category
• Establish and manage sales pipeline visibility through CRM systems
• Drive productivity and effectiveness of sales teams
• Identify underperformance and implement corrective actions

3. Marketing Strategy & Brand Development

• Define and execute brand positioning and communication strategy
• Lead integrated marketing campaigns (online and offline)
• Ensure brand consistency across all customer touchpoints
• Oversee digital marketing, content, and campaign performance

4. Go-To-Market & Product Launch

• Develop go-to-market strategy for new product launches
• Coordinate cross-functional execution with product, sales, and marketing teams
• Ensure effective market penetration and channel activation

5. Customer & Market Insight

• Analyze customer behavior, market trends, and competitor landscape
• Translate insights into actionable strategies to drive growth
• Identify new market opportunities and expansion areas

6. Cross-Functional Collaboration

• Work closely with:
• Managing Director Office (performance tracking & execution control)
• Information Technology (CRM, omnichannel, data systems)
• Finance (pricing, budgeting, margin control)
• Supply Chain (demand planning & inventory alignment)
• Ensure alignment between strategy and execution across departments

7. Team Leadership & Development

• Lead and develop sales, marketing, and product/category teams
• Set clear KPIs and performance targets
• Build a high-performance, data-driven, and accountable team culture

Education

• Bachelor’s degree in Business, Marketing, Management, or related field
• Master’s degree (MBA or equivalent) is preferred

Experience

• Minimum 8–12 years of experience in sales, marketing, or commercial roles
• At least 3–5 years in a leadership position managing cross-functional teams
• Proven track record in driving revenue growth and market expansion
• Experience in multi-channel business (retail, distributor, and online)
• Experience in electronics, FMCG, or consumer goods industry is preferred