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Social Media Specialist Job Description

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Apa itu Social Media Specialist?

Social media specialist bertugas meningkatkan exposure suatu brand melalui berbagai platform sosial media. Lingkup pekerjaannya meliputi pembuatan jadwal konten, hingga merancang strategi untuk menyampaikan pesan brand secara kreatif kepada para pengikut sosial media suatu brand. Selain bertujuan menarik klien baru, seorang social media specialist juga menganalisa data untuk menemukan inisiatif yang tepat untuk terus mengembangkan bisnis.


Sebagian besar perusahaan atau organisasi mencari social media specialist berlatar belakang sarjana di bidang marketing, bisnis, periklanan, public relation, dan bidang terkait lainnya. Kemahiran dalam penggunaan Google Analytics dan Google Adworks juga dibutuhkan dalam menjalankan posisi ini.


Ikhtisar Pekerjaan

[Nama perusahaan] sebagai sebuah perusahaan yang bergerak di bidang [bidang perusahaan] sedang mencari seorang social media specialist. Social media specialist yang dicari merupakan mereka yang memiliki pengalaman 1-3 tahun dalam posisi yang sama. Kandidat yang ideal bagi perusahaan kami adalah mereka yang memahami prinsip dasar marketing dan dapat bekerja dalam tim.

Tanggung Jawab dan Tugas

  • Memantau performa kampanye guna memastikan konsistensi branding perusahaan.

  • Memfasilitasi peningkatan brand awareness melalui berbagai platform sosial media.

  • Bekerja sama dengan brand untuk mengimplementasi strategi sosial media setiap bulannya.

  • Memastikan penggunaan gaya bahasa dan terminologi yang sesuai dengan branding perusahaan.

  • Memonitor segala aspek interaski antara klien dan perusahaan di sosial media guna menciptakan pengalaman customer service yang positif.

  • Melakukan perencanaan untuk meningkatkan jumlah pengikut di berbagai platform sosial media, seperti Twitter, Facebook, Pinterest, Youtube, TikTok, dan LinkedIn.

  • Memastikan perkembangan sosial media dengan memanfaatkan berbagai tools analisis, seperti Google Analytics, dan sebagainya.

  • Memontor pembuatan dan implementasi kalender sosial media termasuk di dalamnya target penjulan bulanan.

Kualifikasi Minimum

  • Gelar sarjana di bidang pemasaran, periklanan, public relations, jurnalisme, dan bidang terkait lainnya.

  • 3-5 tahun pengalaman dalam menangani sosial media.

  • Diutamakan kandidat yang memiliki sertifikasi profesional Google Analytics.

  • Profisiensi tinggi dalam menggunakan program posting di beragam platform sosial media, seperti Hootsuite dan HubSpot.

  • Mempu mengoperasikan berbagai program komputer seperti Microsoft Office dan Adobe Suites.

  • Memiliki pemahaman mendasar mengenai Search Engine Optimization (SEO) dan peringkat konten di mesin pencari.

  • Berpengalaman dalam menentukan target audience dan menarik perhatian mereka dengan menjalankan suatu kampanye marketing khusus.

  • Memahami strategi pemasaran dan cara mewujudkan konsep pemasaran dengan menjangkau target pasar melalui berbagai format konten dan platform sosial media.

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Text: Social Media Specialist

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1 - 15 of 364 job matches
Inquirer Interactive Inc.
Monitors established or developing social media for potential stories, especially Facebook, Twitter, YouTube, Instagram, etc. Monitors standard media for potential social media stories, especially key websites and wire services. Amplifies Inquirer and other Inquirer content on social media, especially by promoting stories, highlighting connections, and participating in comment threads. Regularly conceptualizes and develops features and content for social media, including photos and video. Appears on-screen as talent for live or recorded content. Writes social media-specific stories for Inquirer social media platforms Writes longer stories for publication on Inquirer and other Inquirer platforms, on occasion. Performs other related tasks as may be assigned.
Posted 13 days ago • Apply before 29 JulRekruter terakhir aktif a day ago
1
SEO Hacker
You will be responsible for managing and monitoring clients’ social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and more. Your role will involve creating big ideas, developing content, scheduling posts, and analyzing performance metrics. Here’s what you’ll do: Manage Social Media Accounts: Oversee and maintain clients’ social media profiles. Big Ideas & Content Creation: Develop big ideas and write copy for the creative team to produce posts and content. Collaboration: Work closely with the creatives team to ensure consistent, engaging content. Target Market Research: Gather and analyze data to identify the target audience and competitors. Advertising: Create and manage ads on Facebook, Instagram, and TikTok. Stay Updated: Keep up-to-date with the latest social media trends and platform updates. Analytics: Monitor and analyze social media performance using insights and analytics. Ad Strategy: Develop and manage strategic ad campaigns for clients. Reporting: Prepare and present monthly reports with recommendations for clients. Strategic Planning: Collaborate with the Social Media and Graphic Design teams to create effective social media pitches that align with clients’ goals.
Posted 16 days ago • Apply before 25 AugRekruter terakhir aktif 5 hours ago
2
Propelrr
As a Social Media Specialist, you will oversee social media marketing efforts by managing campaigns, creating and publishing content, and aligning strategies with business goals. Your role includes optimizing content for target audiences, tracking campaign performance, moderating online interactions, and maintaining brand reputation. You will also collaborate with teams, conduct social media audits, and adapt strategies based on analytics and insights to drive impactful results. Strategy & Planning: Develop relevant content topics and execute data-driven social media strategies to meet company goals. Align all activities with client objectives and needs. Content Creation: Generate, edit, and manage multimedia content (images, videos, podcasts) for platforms like Facebook, Twitter, Instagram, LinkedIn, TikTok, and more. Publish content as per the approved calendar. Audience Engagement: Understand and optimize content for the audience. Build online engagement by moderating accounts, responding to reviews, and creating a response funnel to enhance reputation. Monitoring & Analysis: Perform social listening, audits, and regular tracking of campaign results. Analyze metrics to optimize strategies and maximize outcomes. Collaboration: Work with teams like SEO, PPC, Creatives, and Web Development to ensure high-quality, aligned content. Expand community and influencer outreach. Industry Trends & Best Practices: Monitor trends in social media tools, channels, and design, while leveraging benchmarks for measuring campaign impact.
Posted 6 days ago • Apply before 6 AugRekruter terakhir aktif 2 days ago
3
Shoeciety Inc.
Plan and manage our social media calendar across Facebook, Instagram, TikTok, and more Write compelling captions in our bold, empowering brand voice Identify and act on trends to keep our content relevant Engage with the community: replies, DMs, comments Track and analyze performance using Meta and TikTok analytics Collaborate with our designers, stylists, and videographers to bring campaigns to life Go live or post in real-time during launches and events
Posted 11 days ago • Apply before 30 AugRekruter terakhir aktif 2 days ago
4
Fil-Chi Media Productions Inc. (Chinoy TV)
Manage and grow the company’s presence across all major digital platforms (Facebook, Instagram, TikTok, YouTube, website). Develop and execute a robust content strategy aligned with brand identity and marketing goals. Plan, create, curate, and schedule engaging content—visuals, videos, and copy—for each platform, customized to platform strengths and audience preferences. Oversee the creation and optimization of social media assets (e.g., profile banners, thumbnails, ads, landing pages). Maintain a content editorial calendar to align with campaign timelines, key events, and publishing consistency. Monitor, respond, and engage with followers, inquiries, comments, and online reviews in a timely and professional manner. Coordinate boosting and implementation of paid social campaigns, including budget monitoring and performance analysis. Collaborate cross-functionally with marketing, events, creative, and production teams to ensure cohesive messaging and branding. Track, analyze, and report on performance metrics (reach, engagement, growth, conversions), using insights to refine strategy. Manage online reputation by responding to reviews and implementing initiatives to generate positive feedback. Support basic website content management and apply minor HTML updates when needed.
Posted 22 days ago • Apply before 20 JunRekruter terakhir aktif 12 days ago
5
Cyberbacker
As a Social Media Backer: Responsibilities: Set-up social media Business Pages (Facebook, Instagram, Twitter, Youtube, TikTok, LinkedIn, etc). Community Management. Scheduling posts. Responding to messages and comments. Content planning. Create content plans or calendar to drive engagement and promote online brand awareness. Design and create images or video content using different software (Canva, Photoshop, Illustrator, etc). Interpret and create social media reports and analytics. Media Planning (Facebook Ads, Instagram Ads, Twitter Ads, Youtube Ads, LinkedIn Ads, TikTok Ads, etc).
Posted a month ago • Apply before 3 AugRekruter terakhir aktif 2 hours ago
6
Neuchatel, Inc.
Duties and Responsibilities: Develop and implement social media strategies aligned with marketing goals. Create engaging content for various platforms (text, images, videos). Manage & optimize social media profiles on platforms like Facebook, Instagram, Twitter, LinkedIn, etc… Interact with followers, respond to comments, foster positive community. Plan, execute, monitor social media campaigns for specific objectives. Track performance, analyze data, generate reports. Stay updated with social media trends, best practices. Provide top-notch customer service via social media channels. Collaborate with teams for brand alignment. Optimize content strategically to drive results and sales. Manage E-commerce activities from production to fulfillment. Establish brand awareness. Qualifications and Requirements: BS in Communications, Marketing/Advertising or any business courses. Successful track record with Social Media. Experience with Facebook, Instagram, YouTube, Tik Tok, Digital Ad based, Web, E-commerce. Excellent written and verbal communication skills are crucial for engaging with audiences and conveying brand messages. Ability to create compelling and engaging content, including writing, editing, and designing visuals. Understanding of various social media platforms, their best practices, and target audiences. Ability to analyze data, identify trends, and measure campaign performance. Ability to manage multiple tasks and projects simultaneously, especially when juggling different accounts or clients. Ability to adapt to new trends and technologies is crucial. Ability to plan, organize, and execute social media projects and campaigns. Strong copywriting skills to craft compelling headlines, captions, and ad copy. Ability to build and manage online communities, fostering engagement and loyalty. Creativity to Think outside the box. Self Starter, Excellent multitasking and organizational ability. Must be residing in Manila or willing to be assigned at Binondo Manila. Immediate availability required.
Posted 2 months ago • Apply before 21 JulRekruter terakhir aktif 2 days ago
7
Podcast Network Asia
We are looking for a creative and organized Social Media Manager to fully own our brand’s online presence — from content strategy and creation to post scheduling, community engagement, and ad performance. This person will also handle paid campaigns, performance monitoring, and budget optimization, making this ideal for a digital-savvy all-rounder.
Posted 13 days ago • Apply before 29 JulRekruter terakhir aktif 2 days ago
8
Brighttank Inc.
Job Summary Create compelling visual content for various social media channels such as Facebook, Instagram, TikTok, YouTube, Personality Base website, and the like. Produce graphic, audio, and video materials for The V, vtube, and personality social media pages. Does live coverage during events. Responsibilities & Accountabilities Create visually appealing graphics and images. Edit and produce video and audio content tailored to each platform's audience. Engage with followers and create a positive community within the social media pages of The V. Assist in writing compelling and concise captions. Develop new and creative ways to generate buzz through content creation. Monitor trends and continuously benchmark various industry, thought leaders, influencers, entrepreneurs, and the like, and appropriately apply that knowledge to create effective content. Uncover trends, sounds, and viral concepts by searching hashtags, brands, and other influencers from several social media channels. Review, analyze, and interpret reports on a monthly basis and give recommendations based on the reports to improve channel and content performance. Performs other Duties that may be assigned
Posted 2 months ago • Apply before 19 JulRekruter terakhir aktif 19 days ago
9
Arsenal Marketing Consultancy Inc.
The Junior Social Media Manager will administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. We expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. Job Responsibilities Ownership and management of brand-owned social media properties Creating high-quality original written and visual content for a social media campaign Build a social media presence Initiate and implement social engagement projects Ensures continuous and timely updating of social media engagement while running company social media advertising campaign Designing, creating, and managing promotions and social ad campaigns Overseeing company brand and building brand awareness on social media Responding to comments on social media Engaging and taking leads with influencers Keeping up-to-date with current technology trends in social media Innovating and enriching social media contents and keeping up-to-date strategies to drive brand loyalty Able to display and express effectively the communicated ideas and information for each social media platform Other duties that may be assigned from time to time
Posted 5 days ago • Apply before 7 AugRekruter terakhir aktif a day ago
10
LeapFroggr Inc.
NowServing is a cutting-edge healthcare technology company dedicated to revolutionizing patient care through innovative solutions. We're passionate about making healthcare more efficient, accessible, and personal. Join us in our mission to transform the healthcare industry! Are you a creative and enthusiastic individual with a knack for social media? NowServing is looking for an entry-level Social Media Manager to join our dynamic team! You will be the voice of our brand, engaging with our audience, and crafting compelling content. This is a fantastic opportunity to grow your career while making a real impact in the healthcare technology space. If you excel in this role, there’s potential to build and lead your own social media team in the future! Responsibilities: Develop, implement, and manage our social media strategy. Create engaging content for all social media platforms including Facebook, Twitter, Instagram, LinkedIn, and more. Produce and edit short-form videos to tell stories and to highlight our innovations, team, and impact. Monitor and respond to customer comments and messages in a timely manner. Analyze and report on social media performance using analytics tools. Stay up-to-date with the latest social media trends and best practices. Planning and executing social media campaigns. How to Apply: If you’re ready to show off your social media skills and make a positive impact in healthcare, we’d love to hear from you! Please send your resume, a brief cover letter explaining why you’re the perfect fit for NowServing, and examples of your previous work, including short-form videos.
Posted 6 months ago • Apply before 5 JanRekruter terakhir aktif 3 days ago
11
M2.0 Communications Inc.
Is the role right for you? M2.0 Communications is seeking an enthusiastic, creative, and detail-oriented Account Manager to join our growing team. In this role, you will be the primary point of contact for client relationships, ensuring smooth communication between clients and internal teams. As an Account Manager specializing in Social Media, you will oversee the development, management, and execution of social media strategies across various client accounts, ensuring each campaign meets or exceeds client goals and expectations. What are your responsibilities? Client Relationship Management: Act as the main point of contact for clients regarding social media campaigns, defining clear KPIs, strategies, and performance metrics. Strategy Development: Collaborate with clients to develop tailored social media strategies that align with their business goals. Ensure strategies are data-driven, innovative, and optimized for each platform. Content Oversight: Oversee the content creation process from concept development through to execution. Work closely with clients and internal teams to ensure all projects are completed on time and within budget. Client Communication: Maintain and strengthen relationships with clients through regular communication and updates. Address client concerns or issues promptly and professionally. Performance Tracking & Reporting: Track and analyze key performance metrics (engagement, reach, etc.). Prepare and deliver weekly and monthly performance reports to clients, providing insights and actionable recommendations for improvements. Budget Management: Oversee client budgets for social media campaigns, ensuring resources are allocated efficiently. Monitor campaign performance and spend to ensure strategies are adjusted as needed. Industry Trends: Stay up-to-date with the latest trends, tools, and best practices in social media marketing. Proactively recommend new tactics and strategies to enhance client campaigns. Collaboration with Internal Teams: Coordinate closely with internal teams and other departments to ensure cohesive execution of social media initiatives that align with broader marketing efforts.
Posted a month ago • Apply before 25 AugRekruter terakhir aktif 2 days ago
12
M2.0 Communications Inc.
As a Media Relations Specialist (Local), you will collaborate with the team to build a solid foundation for each client project. This starts with meticulously researched information relevant to the client’s lines of business and media opportunities. Drawing on your experience in the industry, you will use your keen sense of "what works" to craft media pitches that articulate the client's core messages and unique brand differentiators. You will be undaunted by the competitive media environment, and pursue all available opportunities to secure client coverage week in and week out. Key Duties and Responsibilities : Help key account managers build relationships with journalists and media outlets Assist in developing work plans for campaigns and in project management Identify audience and appropriate formats for media for campaign purposes Spearhead ideation to develop news angles that fit the clients' storylines and brand differentiators Prepare press releases and media materials for distribution, gather and organize complementary visuals, and ensure that all the pieces of the story come together in a flawless and appealing package for journalists Implement media relations with national, regional, and local media outlets Serve as an organized project manager, overseeing project timelines and media deadlines Master client subject matter and assess daily news inquiries and cycles to identify opportunities to generate news coverage Assist the Client Success team and other staff in the development of public relations campaigns Under the supervision of the PR Account Director, coordinate with the media monitoring team in developing media mileage reports for internal analysis and as a means of measuring return-on-investment Identify audience and appropriate formats for media for campaign purposes Compile thorough, accurate results and activity reports for clients on a monthly, quarterly, and annual basis
Posted a month ago • Apply before 25 MayRekruter terakhir aktif 2 days ago
13
2x (Formerly StraightArrow Corporation)
Key Accountabilities Develop and execute comprehensive marketing strategies across digital advertising and SEM. This includes managing budgets, setting KPIs, and ensuring alignment with client goals. Manage campaigns across multiple platforms (Google, LinkedIn, Microsoft, 6sense, etc.), paid advertising workflows, and overall campaign structure. Monitor, analyze and report on campaign performance (SEM & digital ads), using data-driven insights to propose actionable next steps for optimization, including keyword analysis, bid management, A/B testing, and content planning. Lead cross-functional collaboration with writers, designers, developers, and data teams to ensure campaign objectives are met efficiently. Provide tactical and strategic support to specialists and associates, mentoring them to ensure best practices in campaign execution and optimization. Identify and resolve potential campaign issues, streamline workflows to improve efficiency, and implement scalable processes to enhance overall performance.
Posted 2 months ago • Apply before 30 DecRekruter terakhir aktif a day ago
14
August 99, Inc
Campaign Management & Strategy Develop, implement, and optimize all paid search, shopping, display, and remarketing campaigns across search and social platforms Create and execute comprehensive keyword research, ad copies, audience targeting, and competitive analysis End-to-end management of all paid campaigns assigned Validate and test landing page experience and forms with developers & designers to focus on micro and macro conversions in line with digital strategy Work collaboratively across all relevant teams to deliver effective paid campaigns cohesively Design and implement effective conversion tracking and measurement frameworks Manage campaign budgets and bid strategies to maximize performance efficiency Performance Optimization & Analysis Conduct ongoing A/B testing of ad copy, creative assets, landing pages, and targeting parameters Analyze campaign performance data to identify optimization opportunities and growth trends Monitor and adjust campaigns based on real-time performance metrics and market conditions Track & analyze the performance of campaigns daily/regularly Ensure budgets are on track – hitting scheduled goals without exceeding the set amounts Daily, weekly & monthly account management duties Client Management & Reporting Serve as a primary point of contact within Production for assigned accounts Prepare and present comprehensive performance reports with actionable insights and strategic recommendations Translate complex data into clear, business-focused narratives for stakeholders Generating reports and updates for clients as required Developing new strategies to help our clients achieve their growth aims Bring a strategic approach to data analytics and the wider business and be able to use data to tell a story to a non-technical audience Collaboration & Innovation Partner with design and development teams to optimize landing page experiences and conversion funnels Stay informed about platform updates, new advertising features, and industry trends Contribute to internal knowledge sharing and best practices documentation Proactively support new business pitches and strategic planning initiatives Technical & Administrative Maintain platform certifications and stay current with advertising technologies Ensure compliance with privacy regulations (GDPR, iOS 14.5+, etc.) and platform policies Manage campaign calendars, creative workflows, and project timelines Document processes and maintain organized account structures Ensuring all advertising certifications are up to date
Posted a month ago • Apply before 30 AugRekruter terakhir aktif 2 days ago
15

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