Sales Executive Horeca Sector  

Key Responsibilities:

• Aggressive Market Hunting: Proactively seek out and acquire new B2B clients within the mid-scale Horeca segment through cold calling, canvassing, and networking.
• Lead Generation & Conversion: Build and manage a healthy sales pipeline, converting cold leads into active buying customers.
• On-Site Product Demonstrations: Visit commercial kitchens to conduct hands-on product trials, proving the effectiveness of our cleaning supplies directly to chefs and decision-makers.
• Needs Analysis & Pitching: Understand the specific cleaning and sanitation pain points of mid-sized F&B businesses and pitch tailored, cost-effective product packages.
• Sales Target Achievement: Consistently hit or exceed monthly New Customer Acquisition targets and sales volume KPIs.
• Market Feedback: Gather insights on local competitors and market pricing to help the company stay competitive.

• Experience: 1–3 years of proven experience in B2B field sales, direct sales, or canvassing. Experience selling to cafes, restaurants, or the FMCG sector is highly desirable.
• The "Hunter" Mindset: Highly resilient, persistent, and not afraid of rejections. You must love the hustle of acquiring new clients.
• Communication & Hustle: Excellent persuasive communication and negotiation skills. Comfortable pitching directly to business owners or busy kitchen staff.
• Language: Good communication skills in Bahasa Indonesia; basic English is a plus.