What is a Content Writer?
Content writers are tasked with creating print and digital content for companies in order to inform the products or services they offer. A content writer must use writing language that reflects the company's editorial style and can be understood by the target audience. An effective content writer works independently and consistently meets deadlines.
Most content writers have a bachelor's degree in literature or marketing. However, it is possible to enter this field without a degree if the applicant starts as an intern or demonstrates proficiency in writing with a portfolio of work. To succeed in this role, content writers must know how to use a variety of writing and publishing programs, such as Microsoft Office, G Suite, and WordPress. Strong attention to detail and the ability to work under pressure are essential.
Job Overview
[Company name] is a company engaged in [company field] looking for a content writer. The content writers they are looking for are those who have similar experience as evidenced by a work portfolio. Content writers need to have expertise in writing content according to the company's editorial style and in line with SEO keywords.
Responsibilities and Duties
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Produce well-researched content for online and print publications.
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Set a writing schedule to complete the draft content or project specified by the deadline.
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Communicate and work closely with the marketing team, including content managers, digital marketers, and SEO managers.
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Follow the editorial calendar and collaborate with other members of the content production team to ensure timely publication of material.
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Write content for various platforms, such as websites, email marketing, product descriptions, videos, and blogs.
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Work according to predetermined KPIs.
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Using SEO strategies to maximize a website's online visibility in search results.
Minimum Qualifications
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Bachelor's degree in anything, from literature or marketing is preferred.
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Have a proven track record of writing content in a portfolio, where a minimum of 1 year of work will be preferred.
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Understand the trends that can inspire you to write content.
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Ability to work independently with little or no daily supervision to produce writings according to KPIs and deadlines.
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Proficient with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
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Strict adherence to the company's writing style guidelines.
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Strong interpersonal skills and a willingness to communicate with clients, colleagues and management.
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Have foresight and expertise in the principles of good and correct writing.
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