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Social Media Specialist Job Description

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What is a Social Media Specialist?

Social media specialists are tasked with increasing the exposure of a brand through various social media platforms. His scope of work includes creating content schedules, to designing strategies to creatively convey brand messages to the social media followers of a brand. Apart from attracting new clients, a social media specialist also analyzes data to find the right initiatives to continue to grow the business.


Most companies or organizations are looking for a social media specialist with a bachelor's background in marketing, business, advertising, public relations, and other related fields. Proficiency in the use of Google Analytics and Google Adworks is also required for this position.


Job Overview

[Company name] Is a company engaged in [company field] looking for a social media specialist. The sought-after social media specialists are those who have 1-3 years of experience in the same position. The ideal candidates for our company are those who understand the basic principles of marketing and can work in teams.

Responsibilities and Duties

  • Monitor campaign performance to ensure consistency of company branding.

  • Facilitating increased brand awareness through various social media platforms.

  • Work closely with brands to implement social media strategies every month.

  • Ensure the use of language style and terminology that is in accordance with the company's branding.

  • Monitor all aspects of interaction between clients and companies on social media to create a positive customer service experience.

  • Planning to increase the number of followers on various social media platforms, such as Twitter, Facebook, Pinterest, Youtube, TikTok, and LinkedIn.

  • Ensure the development of social media by utilizing various analytical tools, such as Google Analytics, and so on.

  • Monitor the creation and implementation of social media calendars including monthly sales targets.

Minimum Qualifications

  • Bachelor's degrees in marketing, advertising, public relations, journalism and other related fields.

  • 3-5 years experience in handling social media.

  • Preferably candidates who have Google Analytics professional certification.

  • High proficiency in using posting programs on various social media platforms, such as Hootsuite and HubSpot.

  • Able to operate various computer programs such as Microsoft Office and Adobe Suites.

  • Have a basic understanding of Search Engine Optimization (SEO) and ranking content in search engines.

  • Experienced in determining the target audience and attracting their attention by running a special marketing campaign.

  • Understand marketing strategies and how to realize marketing concepts by reaching the target market through various content formats and social media platforms.

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1 - 15 of 355 job matches
Inquirer Interactive Inc.
Monitors established or developing social media for potential stories, especially Facebook, Twitter, YouTube, Instagram, etc. Monitors standard media for potential social media stories, especially key websites and wire services. Amplifies Inquirer and other Inquirer content on social media, especially by promoting stories, highlighting connections, and participating in comment threads. Regularly conceptualizes and develops features and content for social media, including photos and video. Appears on-screen as talent for live or recorded content. Writes social media-specific stories for Inquirer social media platforms Writes longer stories for publication on Inquirer and other Inquirer platforms, on occasion. Performs other related tasks as may be assigned.
Posted 14 days ago • Apply before 14 MayRecruiter was hiring 3 days ago
1
SEO Hacker
You will be responsible for managing and monitoring clients’ social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and more. Your role will involve creating big ideas, developing content, scheduling posts, and analyzing performance metrics. Here’s what you’ll do: Manage Social Media Accounts: Oversee and maintain clients’ social media profiles. Big Ideas & Content Creation: Develop big ideas and write copy for the creative team to produce posts and content. Collaboration: Work closely with the creatives team to ensure consistent, engaging content. Target Market Research: Gather and analyze data to identify the target audience and competitors. Advertising: Create and manage ads on Facebook, Instagram, and TikTok. Stay Updated: Keep up-to-date with the latest social media trends and platform updates. Analytics: Monitor and analyze social media performance using insights and analytics. Ad Strategy: Develop and manage strategic ad campaigns for clients. Reporting: Prepare and present monthly reports with recommendations for clients. Strategic Planning: Collaborate with the Social Media and Graphic Design teams to create effective social media pitches that align with clients’ goals.
Posted 13 days ago • Apply before 22 AprRecruiter was hiring 8 hours ago
2
Propelrr
As a Social Media Specialist, you will oversee social media marketing efforts by managing campaigns, creating and publishing content, and aligning strategies with business goals. Your role includes optimizing content for target audiences, tracking campaign performance, moderating online interactions, and maintaining brand reputation. You will also collaborate with teams, conduct social media audits, and adapt strategies based on analytics and insights to drive impactful results. Strategy & Planning: Develop relevant content topics and execute data-driven social media strategies to meet company goals. Align all activities with client objectives and needs. Content Creation: Generate, edit, and manage multimedia content (images, videos, podcasts) for platforms like Facebook, Twitter, Instagram, LinkedIn, TikTok, and more. Publish content as per the approved calendar. Audience Engagement: Understand and optimize content for the audience. Build online engagement by moderating accounts, responding to reviews, and creating a response funnel to enhance reputation. Monitoring & Analysis: Perform social listening, audits, and regular tracking of campaign results. Analyze metrics to optimize strategies and maximize outcomes. Collaboration: Work with teams like SEO, PPC, Creatives, and Web Development to ensure high-quality, aligned content. Expand community and influencer outreach. Industry Trends & Best Practices: Monitor trends in social media tools, channels, and design, while leveraging benchmarks for measuring campaign impact.
Posted 10 days ago • Apply before 6 MayRecruiter was hiring 14 hours ago
3
CUE Digital International Phil. Branch
The Social Media Intern will be a key supporting role to our Social Media Team by being responsible for day-to-day community response, content management, reporting, and providing additional research support as necessary to ensure that the brand's social media strategy is implemented. This role will train the Social Media Intern to be a creative thinker with excellent communication skills, a deep understanding of social media trends, and the ability to analyze data to optimize performance.
Posted 7 days ago • Apply before 15 JunRecruiter was hiring 7 hours ago
4
Ogilvy & Mather (Philippines), Inc.
Community Management + Publishing + Trend & Issue Spotting + Reporting assistance The subject matter expert when it comes to developing & engaging communities through social 1:1 engagements + conversation They build relationships in a way that other channels cannot. Surprising fans, followers and fandom with a token of appreciation is another way to build stronger relationships. Fans are constantly posting about our brands. They will engage with them beyond our social pages and identifies the best opportunities to feature them on our owned channels. They are quick to spot potential trends and issues in the market and sharing it back to the right stakeholders Manage the brand’s social pages, from work closely with social strategist and project integrators in assessing and consolidating social content calendar Manage social content publishing for brand’s social pages in market through Sprinklr and native social publishing. As a voice for the brand, they will bring the social tone of voice of our brands to life by working with strategy to define the linguistic muse and characteristics of the brand voice and tone. On top of helping identify celebrities and influencers that are talking about our brands, they will find innovative ways to engage with them and take their relationship with our brands to the next level of advocacy. Support social listening and reporting especially around cultural trends, brand social page’s performance, and even insights about the brand’s top fans, commonly asked questions, conversation themes, etc.
Posted 6 days ago • Apply before 26 JunRecruiter was hiring 5 days ago
5
LeapFroggr Inc.
NowServing is a cutting-edge healthcare technology company dedicated to revolutionizing patient care through innovative solutions. We're passionate about making healthcare more efficient, accessible, and personal. Join us in our mission to transform the healthcare industry! Are you a creative and enthusiastic individual with a knack for social media? NowServing is looking for an entry-level Social Media Manager to join our dynamic team! You will be the voice of our brand, engaging with our audience, and crafting compelling content. This is a fantastic opportunity to grow your career while making a real impact in the healthcare technology space. If you excel in this role, there’s potential to build and lead your own social media team in the future! Responsibilities: Develop, implement, and manage our social media strategy. Create engaging content for all social media platforms including Facebook, Twitter, Instagram, LinkedIn, and more. Produce and edit short-form videos to tell stories and to highlight our innovations, team, and impact. Monitor and respond to customer comments and messages in a timely manner. Analyze and report on social media performance using analytics tools. Stay up-to-date with the latest social media trends and best practices. Planning and executing social media campaigns. How to Apply: If you’re ready to show off your social media skills and make a positive impact in healthcare, we’d love to hear from you! Please send your resume, a brief cover letter explaining why you’re the perfect fit for NowServing, and examples of your previous work, including short-form videos.
Posted 4 months ago • Apply before 5 JanRecruiter was hiring 6 days ago
6
M2.0 Communications Inc.
Is the role right for you? M2.0 Communications is seeking an enthusiastic, creative, and detail-oriented Account Manager to join our growing team. In this role, you will be the primary point of contact for client relationships, ensuring smooth communication between clients and internal teams. As an Account Manager specializing in Social Media, you will oversee the development, management, and execution of social media strategies across various client accounts, ensuring each campaign meets or exceeds client goals and expectations. What are your responsibilities? Client Relationship Management: Act as the main point of contact for clients regarding social media campaigns, defining clear KPIs, strategies, and performance metrics. Strategy Development: Collaborate with clients to develop tailored social media strategies that align with their business goals. Ensure strategies are data-driven, innovative, and optimized for each platform. Content Oversight: Oversee the content creation process from concept development through to execution. Work closely with clients and internal teams to ensure all projects are completed on time and within budget. Client Communication: Maintain and strengthen relationships with clients through regular communication and updates. Address client concerns or issues promptly and professionally. Performance Tracking & Reporting: Track and analyze key performance metrics (engagement, reach, etc.). Prepare and deliver weekly and monthly performance reports to clients, providing insights and actionable recommendations for improvements. Budget Management: Oversee client budgets for social media campaigns, ensuring resources are allocated efficiently. Monitor campaign performance and spend to ensure strategies are adjusted as needed. Industry Trends: Stay up-to-date with the latest trends, tools, and best practices in social media marketing. Proactively recommend new tactics and strategies to enhance client campaigns. Collaboration with Internal Teams: Coordinate closely with internal teams and other departments to ensure cohesive execution of social media initiatives that align with broader marketing efforts.
Posted 4 months ago • Apply before 1 DecRecruiter was hiring 2 days ago
7
M2.0 Communications Inc.
Here at M2.0 Communications, we are storytellers who believe that there’s always more than one way to tell a story. We are focused on telling meaningful data-driven narratives alongside building the best communications team in the Philippines. Our differentiation lies in the robust support offered by our different service units, as well as our knowledge and experience in stakeholder management, technology, and business PR. Is the role right for you? As a Paid Media Specialist, you will be responsible for planning, launching, and optimizing paid advertising campaigns across search, social, display, and other digital channels. What are your responsibilities? Conducting in-depth research and analysis to identify the most promising paid media opportunities and audience segments Developing comprehensive paid media strategies and campaign plans to achieve client goals Setting up and managing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and other platforms Continuously monitoring campaign performance, making data-driven optimizations to improve results Collaborating with the broader marketing team to ensure paid media is integrated with other digital channels Generating detailed reporting and presenting insights to client. Staying up-to-date with the latest trends, best practices, and platform updates in the paid media landscape
Posted 3 months ago • Apply before 13 DecRecruiter was hiring 2 days ago
8
M2.0 Communications Inc.
As a Media Relations Specialist (Local), you will collaborate with the team to build a solid foundation for each client project. This starts with meticulously researched information relevant to the client’s lines of business and media opportunities. Drawing on your experience in the industry, you will use your keen sense of "what works" to craft media pitches that articulate the client's core messages and unique brand differentiators. You will be undaunted by the competitive media environment, and pursue all available opportunities to secure client coverage week in and week out. Key Duties and Responsibilities : Help key account managers build relationships with journalists and media outlets Assist in developing work plans for campaigns and in project management Identify audience and appropriate formats for media for campaign purposes Spearhead ideation to develop news angles that fit the clients' storylines and brand differentiators Prepare press releases and media materials for distribution, gather and organize complementary visuals, and ensure that all the pieces of the story come together in a flawless and appealing package for journalists Implement media relations with national, regional, and local media outlets Serve as an organized project manager, overseeing project timelines and media deadlines Master client subject matter and assess daily news inquiries and cycles to identify opportunities to generate news coverage Assist the Client Success team and other staff in the development of public relations campaigns Under the supervision of the PR Account Director, coordinate with the media monitoring team in developing media mileage reports for internal analysis and as a means of measuring return-on-investment Identify audience and appropriate formats for media for campaign purposes Compile thorough, accurate results and activity reports for clients on a monthly, quarterly, and annual basis
Posted 3 months ago • Apply before 29 DecRecruiter was hiring 2 days ago
9
GINGERSNAPS Philippines
Overview: The Social Media Content and Creative Producer will oversee the end-to-end content production process from brief to execution, working closely with internal teams, photographers, stylists, and external partners. This person will not produce content themselves but will be responsible for managing timelines, creative direction, team coordination, and output consistency across platforms. What you’ll be doing: Lead the planning and execution of content for social media, digital marketing, and e-commerce. Collaborate with the brand, marketing, design, and photography teams to ensure content aligns with brand goals and aesthetics. Create clear content briefs, production timelines, and shot lists. Manage production schedules, locations, talent coordination, and internal/external creative resources. Oversee photo and video shoots, ensuring all deliverables meet brand quality standards. Ensure consistent brand storytelling across all channels and formats. Maintain an organized asset library and oversee post-production timelines and delivery. Coordinate approvals and revisions across departments.
Posted 10 days ago • Apply before 23 DecRecruiter was hiring 2 days ago
10
Get Hooked 360, Inc.
The Online Media Specialist helps in the day-to-day operations of the projects he/she is involved in. Summary Placement and optimization of online ads Daily management and reporting of Search Engine Marketing / Cost Per Click / Pay Per Click (SEM / CPC / PPC) campaigns. Helps determine campaign KPIs Ensures the fulfillment of campaign deliverables and KPIs Tracks budget spend of each managed account Maintains a good relationship with internal clients and external stakeholders Ensures profitability of campaigns are achieved Perform other duties as specified by the Media team
Posted a month ago • Apply before 30 MayRecruiter was hiring 5 days ago
11
Ogilvy & Mather (Philippines), Inc.
Be the first point of contract for the in-market client, as well as StudioX regional social colleagues. They will need client handling skills, as well as being a convincing expert when it comes to social & influence While strategy teammates (in StudioX and in the OU) are there for a lot of the strategy tasks, this person will be required to strategize – especially in later stages of the process when things need to be decided on the fly Having a point of view on social creative, including a strong sense of what is good social that makes the most of recent cultural trends and platform features Managing the team’s operations and finances, ensuring that work is delivered on time and according to a scope While not part of the immediate scope, influencer will be added to the responsibilities. Some experience and understanding of this space is needed. For a seasoned social lead, this shouldn’t be a problem Understand the intricacies of social listening and community management and guide junior team members in delivery of these tasks Have a strong understanding of brands – how big ideas and distinctive brand assets work and are critical for building a social brand Be responsible for a team of ~3-4
Posted 6 days ago • Apply before 27 JunRecruiter was hiring 5 days ago
12
Ogilvy & Mather (Philippines), Inc.
While usually the social creative/creator creative will be working alongside other creatives, they’re able, when necessary, to create and produce social video content on their own Know social (platforms, specs, trends) without needed a listening report or a reminder of best practices from Meta – they know these things intuitively Convince clients and internal stakeholders that their proposed ideas and content are on brief and fit for platform Have a strong understanding of brands – how big ideas and distinctive brand assets work and are critical for building a social brand
Posted 6 days ago • Apply before 27 JunRecruiter was hiring 5 days ago
13
Ogilvy & Mather (Philippines), Inc.
Mines insights, opportunities, and risks through data analytics for social listening report, content performance, social conversation and sentiment analysis Analytical expert who is technically adept and uses tech and social science to identify trends and manage complex data on the account Own the use of data as a story, translating complex analytical work into easy-to-understand insights and recommendations. Have proficiency on social listening tools, especially Sprinklr as he/she will be the owner of Sprinklr + Tubular market listening dashboard for social team While not part of the immediate scope, social analyst should include CreatorIQ data for influencers performance.
Posted 6 days ago • Apply before 27 JunRecruiter was hiring 5 days ago
14
Get Hooked 360, Inc.
The Online Media Planner / Buyer helps in the day-to-day operations of the projects he/she is involved in. Summary The Media Associate (Online Media Planner Buyer) has the following responsibilities: Placement and optimization of online ads Daily management and reporting of Search Engine Marketing / Cost Per Click / Pay Per Click (SEM / CPC / PPC) campaigns. Helps determine campaign KPIs Ensures the fulfillment of campaign deliverables and KPIs Tracks budget spend of each managed account Maintains a good relationship with internal clients and external stakeholders Ensures profitability of campaigns are achieved Perform other duties as assigned
Posted a month ago • Apply before 30 MayRecruiter was hiring 5 days ago
15

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