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Social Media Specialist Job Description

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What is a Social Media Specialist?

Social media specialists are tasked with increasing the exposure of a brand through various social media platforms. His scope of work includes creating content schedules, to designing strategies to creatively convey brand messages to the social media followers of a brand. Apart from attracting new clients, a social media specialist also analyzes data to find the right initiatives to continue to grow the business.


Most companies or organizations are looking for a social media specialist with a bachelor's background in marketing, business, advertising, public relations, and other related fields. Proficiency in the use of Google Analytics and Google Adworks is also required for this position.


Job Overview

[Company name] Is a company engaged in [company field] looking for a social media specialist. The sought-after social media specialists are those who have 1-3 years of experience in the same position. The ideal candidates for our company are those who understand the basic principles of marketing and can work in teams.

Responsibilities and Duties

  • Monitor campaign performance to ensure consistency of company branding.

  • Facilitating increased brand awareness through various social media platforms.

  • Work closely with brands to implement social media strategies every month.

  • Ensure the use of language style and terminology that is in accordance with the company's branding.

  • Monitor all aspects of interaction between clients and companies on social media to create a positive customer service experience.

  • Planning to increase the number of followers on various social media platforms, such as Twitter, Facebook, Pinterest, Youtube, TikTok, and LinkedIn.

  • Ensure the development of social media by utilizing various analytical tools, such as Google Analytics, and so on.

  • Monitor the creation and implementation of social media calendars including monthly sales targets.

Minimum Qualifications

  • Bachelor's degrees in marketing, advertising, public relations, journalism and other related fields.

  • 3-5 years experience in handling social media.

  • Preferably candidates who have Google Analytics professional certification.

  • High proficiency in using posting programs on various social media platforms, such as Hootsuite and HubSpot.

  • Able to operate various computer programs such as Microsoft Office and Adobe Suites.

  • Have a basic understanding of Search Engine Optimization (SEO) and ranking content in search engines.

  • Experienced in determining the target audience and attracting their attention by running a special marketing campaign.

  • Understand marketing strategies and how to realize marketing concepts by reaching the target market through various content formats and social media platforms.

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1 - 15 of 335 job matches
Inquirer Interactive Inc.
Monitors established or developing social media for potential stories, especially Facebook, Twitter, YouTube, Instagram, etc. Monitors standard media for potential social media stories, especially key websites and wire services. Amplifies Inquirer and other Inquirer content on social media, especially by promoting stories, highlighting connections, and participating in comment threads. Regularly conceptualizes and develops features and content for social media, including photos and video. Appears on-screen as talent for live or recorded content. Writes social media-specific stories for Inquirer social media platforms Writes longer stories for publication on Inquirer and other Inquirer platforms, on occasion. Performs other related tasks as may be assigned.
Posted 4 days ago • Apply before 29 JunRecruiter was hiring a day ago
1
Ylopo LLC
Responsibilities: Need someone who's got experience setting up and running campaigns in Facebook Ads Manager. We have hundreds of clients that we manage and need experienced Social Media Specialist who fully understand all the elements of top Facebook Ads. You will be working with and taught by an experienced Facebook marketer who you'll be able to learn a lot from. Adjust and maintain campaign budgets, including pacing and allocation according to client needs Ensure ad quality by reviewing assigned campaigns and flagging issues for improvement We are a fast-growing remote company in Manila. Great opportunity for someone who wants to learn and grow in their career and do so from the comfort of your own home. Experience in MS Access is a plus, but not required A proactive team player You will be tested, so please only submit your application if you're confident creating these ads and all the elements.
Posted a day ago • Apply before 3 AugRecruiter was hiring 7 hours ago
2
Propelrr
As a Social Media Specialist, you will oversee social media marketing efforts by managing campaigns, creating and publishing content, and aligning strategies with business goals. Your role includes optimizing content for target audiences, tracking campaign performance, moderating online interactions, and maintaining brand reputation. You will also collaborate with teams, conduct social media audits, and adapt strategies based on analytics and insights to drive impactful results. Strategy & Planning: Develop relevant content topics and execute data-driven social media strategies to meet company goals. Align all activities with client objectives and needs. Content Creation: Generate, edit, and manage multimedia content (images, videos, podcasts) for platforms like Facebook, Twitter, Instagram, LinkedIn, TikTok, and more. Publish content as per the approved calendar. Audience Engagement: Understand and optimize content for the audience. Build online engagement by moderating accounts, responding to reviews, and creating a response funnel to enhance reputation. Monitoring & Analysis: Perform social listening, audits, and regular tracking of campaign results. Analyze metrics to optimize strategies and maximize outcomes. Collaboration: Work with teams like SEO, PPC, Creatives, and Web Development to ensure high-quality, aligned content. Expand community and influencer outreach. Industry Trends & Best Practices: Monitor trends in social media tools, channels, and design, while leveraging benchmarks for measuring campaign impact.
Posted a month ago • Apply before 6 JunRecruiter was hiring 12 hours ago
3
Neuchatel, Inc.
Duties and Responsibilities: Develop and implement social media strategies aligned with marketing goals. Create engaging content for various platforms (text, images, videos). Manage & optimize social media profiles on platforms like Facebook, Instagram, Twitter, LinkedIn, etc… Interact with followers, respond to comments, foster positive community. Plan, execute, monitor social media campaigns for specific objectives. Track performance, analyze data, generate reports. Stay updated with social media trends, best practices. Provide top-notch customer service via social media channels. Collaborate with teams for brand alignment. Optimize content strategically to drive results and sales. Manage E-commerce activities from production to fulfillment. Establish brand awareness. Qualifications and Requirements: BS in Communications, Marketing/Advertising or any business courses. Successful track record with Social Media. Experience with Facebook, Instagram, YouTube, Tik Tok, Digital Ad based, Web, E-commerce. Excellent written and verbal communication skills are crucial for engaging with audiences and conveying brand messages. Ability to create compelling and engaging content, including writing, editing, and designing visuals. Understanding of various social media platforms, their best practices, and target audiences. Ability to analyze data, identify trends, and measure campaign performance. Ability to manage multiple tasks and projects simultaneously, especially when juggling different accounts or clients. Ability to adapt to new trends and technologies is crucial. Ability to plan, organize, and execute social media projects and campaigns. Strong copywriting skills to craft compelling headlines, captions, and ad copy. Ability to build and manage online communities, fostering engagement and loyalty. Creativity to Think outside the box. Self Starter, Excellent multitasking and organizational ability. Must be residing in Manila or willing to be assigned at Binondo Manila. Immediate availability required.
Posted 14 days ago • Apply before 21 JulRecruiter was hiring a day ago
4
Podcast Network Asia
We are looking for a creative and organized Social Media Manager to fully own our brand’s online presence — from content strategy and creation to post scheduling, community engagement, and ad performance. This person will also handle paid campaigns, performance monitoring, and budget optimization, making this ideal for a digital-savvy all-rounder.
Posted 4 days ago • Apply before 29 JunRecruiter was hiring a day ago
5
Ogilvy & Mather (Philippines), Inc.
Community Management + Publishing + Trend & Issue Spotting + Reporting assistance The subject matter expert when it comes to developing & engaging communities through social 1:1 engagements + conversation They build relationships in a way that other channels cannot. Surprising fans, followers and fandom with a token of appreciation is another way to build stronger relationships. Fans are constantly posting about our brands. They will engage with them beyond our social pages and identifies the best opportunities to feature them on our owned channels. They are quick to spot potential trends and issues in the market and sharing it back to the right stakeholders Manage the brand’s social pages, from work closely with social strategist and project integrators in assessing and consolidating social content calendar Manage social content publishing for brand’s social pages in market through Sprinklr and native social publishing. As a voice for the brand, they will bring the social tone of voice of our brands to life by working with strategy to define the linguistic muse and characteristics of the brand voice and tone. On top of helping identify celebrities and influencers that are talking about our brands, they will find innovative ways to engage with them and take their relationship with our brands to the next level of advocacy. Support social listening and reporting especially around cultural trends, brand social page’s performance, and even insights about the brand’s top fans, commonly asked questions, conversation themes, etc.
Posted a month ago • Apply before 26 JunRecruiter was hiring a day ago
6
Brighttank Inc.
Job Summary Create compelling visual content for various social media channels such as Facebook, Instagram, TikTok, YouTube, Personality Base website, and the like. Produce graphic, audio, and video materials for The V, vtube, and personality social media pages. Does live coverage during events. Responsibilities & Accountabilities Create visually appealing graphics and images. Edit and produce video and audio content tailored to each platform's audience. Engage with followers and create a positive community within the social media pages of The V. Assist in writing compelling and concise captions. Develop new and creative ways to generate buzz through content creation. Monitor trends and continuously benchmark various industry, thought leaders, influencers, entrepreneurs, and the like, and appropriately apply that knowledge to create effective content. Uncover trends, sounds, and viral concepts by searching hashtags, brands, and other influencers from several social media channels. Review, analyze, and interpret reports on a monthly basis and give recommendations based on the reports to improve channel and content performance. Performs other Duties that may be assigned
Posted 16 days ago • Apply before 19 JulRecruiter was hiring 8 days ago
7
LeapFroggr Inc.
NowServing is a cutting-edge healthcare technology company dedicated to revolutionizing patient care through innovative solutions. We're passionate about making healthcare more efficient, accessible, and personal. Join us in our mission to transform the healthcare industry! Are you a creative and enthusiastic individual with a knack for social media? NowServing is looking for an entry-level Social Media Manager to join our dynamic team! You will be the voice of our brand, engaging with our audience, and crafting compelling content. This is a fantastic opportunity to grow your career while making a real impact in the healthcare technology space. If you excel in this role, there’s potential to build and lead your own social media team in the future! Responsibilities: Develop, implement, and manage our social media strategy. Create engaging content for all social media platforms including Facebook, Twitter, Instagram, LinkedIn, and more. Produce and edit short-form videos to tell stories and to highlight our innovations, team, and impact. Monitor and respond to customer comments and messages in a timely manner. Analyze and report on social media performance using analytics tools. Stay up-to-date with the latest social media trends and best practices. Planning and executing social media campaigns. How to Apply: If you’re ready to show off your social media skills and make a positive impact in healthcare, we’d love to hear from you! Please send your resume, a brief cover letter explaining why you’re the perfect fit for NowServing, and examples of your previous work, including short-form videos.
Posted 5 months ago • Apply before 5 JanRecruiter was hiring 22 days ago
8
M2.0 Communications Inc.
As a Media Relations Specialist (Local), you will collaborate with the team to build a solid foundation for each client project. This starts with meticulously researched information relevant to the client’s lines of business and media opportunities. Drawing on your experience in the industry, you will use your keen sense of "what works" to craft media pitches that articulate the client's core messages and unique brand differentiators. You will be undaunted by the competitive media environment, and pursue all available opportunities to secure client coverage week in and week out. Key Duties and Responsibilities : Help key account managers build relationships with journalists and media outlets Assist in developing work plans for campaigns and in project management Identify audience and appropriate formats for media for campaign purposes Spearhead ideation to develop news angles that fit the clients' storylines and brand differentiators Prepare press releases and media materials for distribution, gather and organize complementary visuals, and ensure that all the pieces of the story come together in a flawless and appealing package for journalists Implement media relations with national, regional, and local media outlets Serve as an organized project manager, overseeing project timelines and media deadlines Master client subject matter and assess daily news inquiries and cycles to identify opportunities to generate news coverage Assist the Client Success team and other staff in the development of public relations campaigns Under the supervision of the PR Account Director, coordinate with the media monitoring team in developing media mileage reports for internal analysis and as a means of measuring return-on-investment Identify audience and appropriate formats for media for campaign purposes Compile thorough, accurate results and activity reports for clients on a monthly, quarterly, and annual basis
Posted 2 days ago • Apply before 25 MayRecruiter was hiring a day ago
9
Ogilvy & Mather (Philippines), Inc.
Product Package our product as a solution, showcasing a combination of both brand understanding and Search landscape expertise. Help grow our menu of services to adapt to industry changes and client needs. Strategy Position our product offerings (primarily, but not limited to, SEO and Paid Search) as part of an overall agency solution to client needs. Able to provide bespoke solutions to client needs, considering budget, priorities, and impact based on timelines and objectives Able to articulate strategies and recommendations in a non-technical tone, depending on who the audience is. Packages previous successes and ongoing testings as a means to showing the value of our solutions. Execution Knows the in's and out's of the Search space and can implement both by-the-book and outside of the box tactics. Updated with industry changes and able to think forward in terms of impact to clients. Communicates results based on the KPIs set during planning. Able to project manage to ensure timely delivery of work.
Posted a month ago • Apply before 29 JulRecruiter was hiring a day ago
10
2X (Fomerly Straightarrow Corporation)
Key Accountabilities Develop and execute comprehensive marketing strategies across digital advertising and SEM. This includes managing budgets, setting KPIs, and ensuring alignment with client goals. Manage campaigns across multiple platforms (Google, LinkedIn, Microsoft, 6sense, etc.), paid advertising workflows, and overall campaign structure. Monitor, analyze and report on campaign performance (SEM & digital ads), using data-driven insights to propose actionable next steps for optimization, including keyword analysis, bid management, A/B testing, and content planning. Lead cross-functional collaboration with writers, designers, developers, and data teams to ensure campaign objectives are met efficiently. Provide tactical and strategic support to specialists and associates, mentoring them to ensure best practices in campaign execution and optimization. Identify and resolve potential campaign issues, streamline workflows to improve efficiency, and implement scalable processes to enhance overall performance.
Posted a month ago • Apply before 30 DecRecruiter was hiring a day ago
11
GINGERSNAPS Philippines
Overview: The Social Media Content and Creative Producer will oversee the end-to-end content production process from brief to execution, working closely with internal teams, photographers, stylists, and external partners. This person will not produce content themselves but will be responsible for managing timelines, creative direction, team coordination, and output consistency across platforms. What you’ll be doing: Lead the planning and execution of content for social media, digital marketing, and e-commerce. Collaborate with the brand, marketing, design, and photography teams to ensure content aligns with brand goals and aesthetics. Create clear content briefs, production timelines, and shot lists. Manage production schedules, locations, talent coordination, and internal/external creative resources. Oversee photo and video shoots, ensuring all deliverables meet brand quality standards. Ensure consistent brand storytelling across all channels and formats. Maintain an organized asset library and oversee post-production timelines and delivery. Coordinate approvals and revisions across departments.
Posted a month ago • Apply before 23 DecRecruiter was hiring 10 hours ago
12
August 99, Inc
Campaign Management & Strategy Develop, implement, and optimize all paid search, shopping, display, and remarketing campaigns across search and social platforms Create and execute comprehensive keyword research, ad copies, audience targeting, and competitive analysis End-to-end management of all paid campaigns assigned Validate and test landing page experience and forms with developers & designers to focus on micro and macro conversions in line with digital strategy Work collaboratively across all relevant teams to deliver effective paid campaigns cohesively Design and implement effective conversion tracking and measurement frameworks Manage campaign budgets and bid strategies to maximize performance efficiency Performance Optimization & Analysis Conduct ongoing A/B testing of ad copy, creative assets, landing pages, and targeting parameters Analyze campaign performance data to identify optimization opportunities and growth trends Monitor and adjust campaigns based on real-time performance metrics and market conditions Track & analyze the performance of campaigns daily/regularly Ensure budgets are on track – hitting scheduled goals without exceeding the set amounts Daily, weekly & monthly account management duties Client Management & Reporting Serve as a primary point of contact within Production for assigned accounts Prepare and present comprehensive performance reports with actionable insights and strategic recommendations Translate complex data into clear, business-focused narratives for stakeholders Generating reports and updates for clients as required Developing new strategies to help our clients achieve their growth aims Bring a strategic approach to data analytics and the wider business and be able to use data to tell a story to a non-technical audience Collaboration & Innovation Partner with design and development teams to optimize landing page experiences and conversion funnels Stay informed about platform updates, new advertising features, and industry trends Contribute to internal knowledge sharing and best practices documentation Proactively support new business pitches and strategic planning initiatives Technical & Administrative Maintain platform certifications and stay current with advertising technologies Ensure compliance with privacy regulations (GDPR, iOS 14.5+, etc.) and platform policies Manage campaign calendars, creative workflows, and project timelines Document processes and maintain organized account structures Ensuring all advertising certifications are up to date
Posted 3 days ago • Apply before 30 AugRecruiter was hiring a day ago
13
Get Hooked 360, Inc.
The Online Media Specialist helps in the day-to-day operations of the projects he/she is involved in. Summary Placement and optimization of online ads Management and reporting of online media campaigns across Meta, Tiktok, YouTube, and Google (Search Engine Marketing). Helps determine campaign KPIs Ensures the fulfillment of campaign deliverables and KPIs Tracks budget spend of each managed account Maintains a good relationship with internal clients and external stakeholders Ensures profitability of campaigns are achieved Perform other duties as specified by the Media team
Posted 23 days ago • Apply before 30 JunRecruiter was hiring a day ago
14
Ogilvy & Mather (Philippines), Inc.
Be the first point of contract for the in-market client, as well as StudioX regional social colleagues. They will need client handling skills, as well as being a convincing expert when it comes to social & influence While strategy teammates (in StudioX and in the OU) are there for a lot of the strategy tasks, this person will be required to strategize – especially in later stages of the process when things need to be decided on the fly Having a point of view on social creative, including a strong sense of what is good social that makes the most of recent cultural trends and platform features Managing the team’s operations and finances, ensuring that work is delivered on time and according to a scope While not part of the immediate scope, influencer will be added to the responsibilities. Some experience and understanding of this space is needed. For a seasoned social lead, this shouldn’t be a problem Understand the intricacies of social listening and community management and guide junior team members in delivery of these tasks Have a strong understanding of brands – how big ideas and distinctive brand assets work and are critical for building a social brand Be responsible for a team of ~3-4
Posted a month ago • Apply before 27 JunRecruiter was hiring a day ago
15

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