Media Relation Coordinator
PT Prodia Widyahusada Tbk. (Prodia)
- Central Jakarta, IndonesiaCentral Jakarta, DKI Jakarta, IndonesiaCentral JakartaDKI JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Posted 7 days ago and deadline of application is on 29 Sep
Recruiter was hiring 4 days ago
2025-09-15T08:12:08.157802+00:002025-09-29T17:00:00+00:00Job Description
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Build and maintain strong relationships with journalists, editors, KOLs, and healthcare influencers.
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Develop & execute media strategies across earned, owned, and paid channels.
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Conduct market & competitor analysis to refine brand differentiation.
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Plan, negotiate, and manage paid media campaigns (print, digital, OOH, programmatic, native advertising).
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Oversee press releases, media briefings, press kits, and spokesperson preparation for marketing.
- Monitor media coverage, evaluate ROI of campaigns, and recommend optimizations.
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Monitor brand health metrics (awareness, preference, TOM) and ensure consistent messaging
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Develop integrated brand campaigns to support premium services
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Ensure compliance with healthcare communication regulations in all media placements.
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Working together with vendor to develop internal magazine.
Minimum Qualifications
- Bachelor's degree in Communication, Marketing, Public Relation, or related field with 3-5 years’ experience in marketing communication, marketing strategy, and branding or similar role.
- Proven track record managing paid media budgets and delivering measurable results.
- Strong understanding of media buying & planning (print, digital, social, OOH).
- Familiar with media monitoring & analytics tools
- Time and management skills, ability to work on multiple projects, and meet tight deadlines.
- A strategic thinker with strong research skills, analytical and problem-solving mindset.
- Knowledge of healthcare/diagnostics communication compliance is a plus.
Perks and Benefits
Employee Discounts
Medical / Health Insurance
Required Skills
- Scriptwriting
- User Research
- Marketing Communications
- Writing
- Planning
- Speaking
- Public Relations (PR)
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Often
- Office Address
- Prodia Tower, Jl. Kramat Raya No. 150, Jakarta 10430, Indonesia
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