Creative Designer Manager  

1. Creative Direction

• Lead overall creative vision and visual strategy for the brand across all marketing and commercial channels.
• Develop strong design standards, visual storytelling, and brand communication guidelines.
• Ensure all creative output aligns with company positioning, target market, and commercial objectives.
• Supervise concept development for campaigns, launches, and brand activations.

2. Content & Campaign Design

• Oversee the creation of digital and offline marketing assets including social media, advertising materials, campaign visuals, product launches, and promotional content.
• Collaborate with Brand Marketing, Digital Marketing, and Retail Marketing teams for campaign execution.
• Ensure strong visual impact and conversion-focused design for marketing initiatives.
• Improve speed and quality of content production across departments.

3. Brand Consistency Control

• Maintain and enforce brand identity standards across all touchpoints including online platforms, retail stores, events, and corporate materials.
• Review and approve creative materials to ensure consistency, professionalism, and brand integrity.
• Develop brand guidelines and creative governance systems.
• Protect brand image and strengthen market perception.

4. Retail & Packaging Design

• Manage visual design for retail stores, POSM, showroom branding, product displays, and in-store experience.
• Oversee product packaging design, labeling, manuals, and commercial presentation materials.
• Support store renovation projects with strong retail visual direction.
• Ensure packaging and retail assets support both branding and sales conversion.

5. Creative Asset Management

• Build and manage organized creative asset systems for easy access and operational efficiency.
• Improve workflow between design, marketing, sales, and external vendors.
• Coordinate with photographers, videographers, agencies, printing vendors, and production partners.
• Ensure project deadlines, quality standards, and budget efficiency are maintained.

• Bachelor’s degree in Graphic Design, Visual Communication, Multimedia, Marketing, or related field.
• Minimum 5 years of experience in creative design, branding, or marketing design.
• Minimum 2 years in a managerial or team leadership role.
• Strong experience in brand identity, campaign design, and creative direction.
• Experienced in digital content, retail branding, packaging design, and visual merchandising.
• Strong understanding of brand consistency and commercial-driven design execution.
• Experience managing designers, external vendors, agencies, and production partners.
• Familiar with Adobe Creative Suite, Figma, Canva, and AI creative tools.
• Strong leadership, communication, project management, and execution skills.
• Able to work cross-functionally with Marketing, Sales, Retail, and Product teams.