Marketing Head  

A. Marketing Strategy and Marketing Communications

• Develops and recommends a marketing strategy and plan to promote the MBA and Master in Entrepreneurship programs and tracks
• Presents a marketing calendar for each School Year, developing this around marketing themes and showing how these are executed through campaigns and activations
• Spearheads conceptualization and design of marketing collaterals, including working with the Ateneo Graduate School of Business (AGSB) Satellite Campus Directors and Program Directors in organizing activation/below-the-line marketing events to create awareness on AGSB and increase student enrollment per location
• Works with the Communications Officer and Marketing Advisory Council to recommend content of press releases, print ads and AGSB communications
• Manages AGSB’s social media accounts (e.g. Twitter, FB, etc.)
• Liaises internally with Design and Innovation for Strategic Content for Higher Education and University Marketing and Communications Office (UMCO), and externally with media service providers and platforms to render AGSB collaterals and publish AGBSB brand campaigns
• Conceptualizes, plans, and implements relevant marketing events, both on-campus and offsite
• Conducts market intelligence on competitors (e.g. strengths and weaknesses, pricing strategy, competitive advantage, etc.) and identifies new business opportunities, specifically institutional partnerships for in-house MBA.
• Coordinates with the UMCO

B. Brand Management

• Ensures that AGSB’s brand purpose and brand value proposition are aptly and consistently articulated across all forms of communications (on-campus displays, print, AGSB website, and electronic media)
• Identifies AGSB alumni and students who could be brand ambassadors, and developing campaigns and collaterals that feature them
• Ensures that all parties that use the AGSB logo follow AGSB logo policies as set by UMCO
• Analyzes the results of AGSB brand surveys and communicates developments to the Dean and Marketing Advisory Council

C. Public Relations

• Identifies funding sources and prepares sponsorship contracts for marketing events and business development opportunities
• Leverages on participation to industry forums, conferences and student discussions to expand market reach and client database for both business and entrepreneurship programs

D. Databases

• Maintains and shares databases for each part of the Marketing and Sales Funnel that the role is responsible for
• Collaborates with other functions –Office of the Registrar, Admissions – in maintaining the seamless link between all databases

E. Budget and Finance

• Prepares the annual marketing budget and monitors actual performance versus projections
• Develops budget forecasts that meet the short and long-term goals for AGSB’s marketing activities
• Provides justification to procurement requirements and ensures prompt liquidation of cash advances for marketing events

F. People Management

• Consults/coordinates with Assistant to the Dean and/or Associate Dean for Admin and Student Services on regulations and policies pertaining to recruitment of new hires, development, performance coaching, and retention of Marketing staff
• Counsels staff on performance of role and immediately corrects deviations from target
• Develops learning and development plans and interventions for staff
• Determines the appropriate work schedule and monitors staff attendance

G. Others

• Performs all other related tasks as deemed necessary by the Dean

Knowledge, Skills, and Abilities:

• Strategic planning: Developing and executing data-driven marketing strategies that align with company goals.
• Market research: Conducting research to identify opportunities, threats, and inform decision-making.
• Data analysis: Analyzing marketing metrics to measure ROI, understand campaign performance, and identify trends.
• Competitive analysis: Monitoring competitor activities to stay ahead in the market.
• ROI analysis: Measuring the return on investment for various marketing efforts.
• Content marketing: Overseeing the creation and distribution of content across various platforms.
• Social media: Managing social media campaigns and strategy.
• CRM: Utilizing customer relationship management tools.
• Email marketing: Developing and executing email marketing campaigns.
• Brand management: Building and maintaining a strong, consistent brand identity and reputation.
• Leadership: Motivating and leading a marketing team to achieve objectives.
• Communication: Effectively communicating with various departments, stakeholders, and the team.
• Team management: Providing coaching, feedback, and support to team members.
• Collaboration and networking: Working closely with internal departments and external partners.
• Problem-solving: Critically thinking and solving problems that arise.

Education and Experience Requirements:

• Preferably with post-graduate degree in Marketing/Management
• Minimum of five (5) years working experience, in the same capacity, in marketing, communications, advertising or public relations
• Work experience in both corporate and educational setting, an advantage but not a requirement