Senior Marketing | MAPClub
GTech Group (NOT VERIFIED)
- Tangerang, IndonesiaLt 2, 86, RT10/RW11, Jalan Jenderal Sudirman, Karet Tengsin Kel., Tanah Abang, Tangerang, Banten, IndonesiaTangerangBantenIndonesiaIndonesia
- Full timeFULL_TIME
Expired 18 days ago
2026-02-21T17:00:00+00:00Job closed.
Job Description
- Analyze MAPClub member data across online and offline touchpoints to generate actionable marketing and business insights.
- Develop customer segmentation, profiling, and behavioral analysis to support personalized campaigns and loyalty strategies.
- Provide data-driven insights for:
- Member acquisition and engagement
- Retention and reactivation programs
- Cross-brand and cross-category initiatives within MAP Group
- Conduct campaign performance and post-campaign analysis, including uplift, and member behavior impact.
- Collaborate closely with Marketing, CRM, E-commerce, Product, and Data teams to translate insights into executable actions.
- Build, maintain, and monitor marketing performance dashboards
- Perform A/B testing and experiment analysis for marketing campaigns, offers, and customer journeys.
- Identify member lifecycle trends, churn risks, and growth opportunities using historical and real-time data.
- Prepare insight reports and presentations for senior management and key stakeholders.
- Ensure data accuracy, consistency, and governance for marketing and member analytics.
- Support strategic decision-making related to MAPClub loyalty programs, rewards, and omnichannel initiatives.
Minimum Qualifications
- Bachelor’s degree in Statistics, Mathematics, Economics, Business Analytics, Marketing, Psychology, or a related field.
- Minimum 5 years of experience in marketing analytics, consumer insights, or business intelligence.
- Experience in e-commerce, retail, omnichannel, or loyalty platforms is highly preferred.
- Strong analytical mindset with excellent data interpretation and storytelling skills.
- CRM and member data
- Funnel, cohort, and segmentation analysis
- Customer lifecycle, retention, churn, and reactivation
- Hands-on experience in A/B testing and experiment measurement.
- Strong understanding of digital marketing, CRM, and loyalty program mechanics.
- Ability to translate complex data into clear, actionable business recommendations.
- Familiar with omnichannel performance measurement (online-to-offline / O2O).
- Excellent communication skills; able to present insights to both technical and non-technical stakeholders.
- Strong collaboration and stakeholder management skills.
- Proactive, detail-oriented, and comfortable working in a fast-paced environment.
- Leadership mindset with the ability to mentor junior analys
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- Jl. Jend. Sudirman No.15, Sukasari, Kec. Tangerang, Kota Tangerang, Banten 15118
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About GTech Group
GTech is a global digital technology enabler providing integrated digital solutions across multiple industries. Our platforms cover omnichannel commerce digitalization, DTC commerce transformation, FinTech, Customer Relationship Management, and supply chain digitalization.
As part of the GTech group, our entities include PT GTech Digital Asia, PT Mapclub Digital Asia, PT GPay Digital Asia, PT Speedwork Solusi Utama, and PT GClub Digital Asia