Marketing Automation Executive – Fixed term Contract  

About the role:

The Marketing Automation Executive- Fixed term Contract role will join the CRG Customer relationships marketing team. Reporting into the Head of Marketing automation, the role will be responsible for crafting, developing, optimizing and reporting on marketing campaigns.

This is a 6-month fixed-term contract role, with a strong potential for conversion to a permanent full-time position based on performance and business needs.

Roles & Responsibilities:

• Support the development of campaign flows to successfully move readers through the customer journey - from nurture to convert to engage to retain
• Ensure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs.
• Serve as technical support for campaign issues.
• Contribute to best practice adding to the team’s knowledge share.
• Create and maintain closed-loop marketing reports to understand marketing program and channel performance.
• Work with the marketing team to plan, execute, and measure quarterly AB tests to drive continued performance, improve customer engagement and acquisition or retention.
• Ensure best deliverability practices by building, testing and monitoring sent emails, ensuring that they function correctly across all major email clients and devices
• Deliver regular comprehensive reporting on campaign performance, identifying opportunities to optimise performance

Required Skills:

• Open to Fresh Marketing Graduates or with 1 year of experience in a marketing automation role
• Experience in marketing automation including nurture, segmentation and program reporting.
• Experience with A/B and multivariate experiments
• Knowledge of best in class deliverability practices
• Must be proactive and be able to operate with limited supervision from line manager
• A team player, who is a strong, confident communicator and collaborator
• Ability to think creatively, ask questions and test ideas
• Knowledge of GDPR and impact on Marketing and Communications globally.

What’s in it for you? Our Benefits:

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), health coverage (medical, dental & vision insurance), 401k and company match, enhanced family leave packages, and Giving Back opportunities. Full details of our benefits can be found here.

Further Information:

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.

Preferred Skills

• Experience with Bloomreach
• A graduate with a degree ideally in Marketing, Digital Marketing, or a related field
• Marketo certified
• Salesforce CRM
• Google Analytics
• An understanding of Customer Relationship Marketing (CRM)
• Proven experience in optimising landing pages and user funnels.