Search Marketing Account Manager  

This is a full-time role for a Search Marketing Account Manager at Get Hooked 360.

The Search Marketing Account Manager is responsible for developing, executing, and managing SEO (Search Engine Optimization) and paid search campaigns (PPC) across platforms like Google. This role involves working closely with clients to understand their business goals, analyzing data to optimize performance, and providing strategic recommendations to improve search visibility and drive qualified traffic while working with relevant internal parties. The ideal candidate should be skilled in data analysis, client management, project management, and possess in-depth knowledge of SEO and paid search strategies.

If you have an appreciation for the power of search engines and like excellence in execution, this role is for you.

Summary

• Serve as the primary point of contact for clients, understanding their business objectives and translating them into effective search strategies.
• Develop tailored SEO and paid search strategies that align with clients' business goals and maximize ROI.
• Regularly communicate performance updates, campaign strategies, and new opportunities to clients.
• Coordinate with internal Media practitioners to plan, launch, and manage paid search campaigns on platforms like Google Ads.
• Together with the SEO team, conduct thorough SEO analysis to identify growth opportunities, including on-page and off-page optimizations.
• Identify areas for improvement in both SEO and paid search to maximize conversions and improve KPIs.
• Prepare regular reports and insights on campaign performance, presenting data in a clear, actionable format for clients.
• Develop data-driven insights to optimize campaigns and propose innovative ideas to enhance account performance.
• Stay up-to-date with the latest search engine algorithms, trends, and industry best practices.
• Perform other duties as assigned.

Essential

• Bachelor's degree in Marketing, Business, or a related field
• 3+ years of experience in an agency
• 3+ years of experience managing SEO and paid search campaigns.
• Strong analytical skills and experience with tools like Google Analytics, Google Ads, Google Tag Manager, and SEO platforms (SEMrush, Ahrefs).
• Possesses excellent communication skills.
• Proficiency in Microsoft Excel for data analysis and reporting.
• Strong understanding of SEO best practices and how to implement them.
• Exceptional writing skills.

Nice-to-Have

• Leadership and mentorship experience