StraightArrow Corporation

🌟 What we offer: 💰 Starting Salary: PHP 68,000 🏢 Hybrid Setup: 2x per week onsite 🌎 Clients: Work with brands across APAC and US markets Experience in B2B writing is a plus—but not required. We also have benefits such as: HMO coverage (extended to 1 dependent) 10 days Vacation Leaves 10 days Sick Leaves (convertible to cash) 1 Day Mental health Leave WFH Allowance and 15% night differential Birthday Cash Gift 5th & 10th year anniversary bonus Annual medical reimbursements Group Life Insurance 📎 Register now on the attached link. Come meet our team, explore multiple career paths, and discover what it’s like to work at the forefront of B2B marketing. See you at 2X Marketing PH! ✨

Key Responsibilities: Strategic Assessment: Independently assess client’s B2B marketing maturity, define marketing goals and objectives, and clarify project scopes with client stakeholders. Client Engagement: Establish and align procedures and timelines for content operations and KPIs with clients. Build and stabilize content production processes and workflows. Content Audits: Perform content audits, map content to buyer stages, and formulate new content plans to meet client objectives. Cross-Functional Collaboration: Engage with design and UI/UX teams to integrate branding and UI/UX recommendations. Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively. Performance Analysis: Analyze performance data, collaborating with campaign strategists and data analysts to optimize marketing campaigns. Best Practices: Champion 2X best practices for content and design with client stakeholders. Core Functions: Content Architect Content Auditing, Strategy and Production Plan: Conduct a thorough content audit to assess the current materials and identify areas for improvement and provide recommendations aligned with client’s marketing/business goals. Once these recommendations are agreed upon, develop a detailed roadmap and execution plan -end-to-end content production plan encompassing both content creation and design team to ensure a seamless implementation. Collaboration: Work with cross-functional teams to ensure cohesive and effective content delivery. Client Interaction: Be seen as a strategic partner to the main stakeholder by taking on a proactive consultative role. Onboarding: Ensure that the onboarding of writers adheres to 2X best practices and standards. Quality Assurance: Oversee quality assurance of client content operations to ensure compliance with best practices and high-quality output. Fulfillment of Key Performance Indicators related to quality, turnaround time, workflow adherence, productivity benchmarks, and client marketing goals: Quality: Ensuring quality and consistency in content output. New client stabilization: Successful execution of content strategies and adherence to strategy implementation timelines, and seamless deployment of the Run team. Workflow adherence: Collaborate with various functions (Governance, Design, Campaigns, Data, UI/UX, Video, Web, SEO) to meet marketing goals. Use of all required communication platforms on the client team. Client management: Achievement of client-specific KPIs and meeting or exceeding client expectations Client team writer utilization: Ensure proper utilization of writers (mitigate scope creep) Thought leadership: Stay up to date with industry trends and emerging technologies and develop workshops to help junior writers leverage these trends to stay ahead of the competition. Internal projects/cover as required: Be open to participating in internal projects and/or serve as back-up/cover resource for key clients when needed

Qualifications: Currently pursuing or recently completed a degree in Human Resources, Psychology, Business Administration, or a related field. Strong communication and interpersonal skills. Ability to handle multiple tasks and meet deadlines. Comfortable with a hybrid setup, depending on university requirements. Must have personal equipment (laptop/PC) for remote tasks. Available to commit to an internship duration of 300 - 600 hours. Willing to work morning shifts (10 AM - 8 PM) as needed.

Primary Responsibilities: Strategic Assessment: Conduct data assessments to gauge client’s data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders. Client Engagement: Establish and align procedures and timelines for data operations and KPIs with clients. Build and stabilize data processes and workflows. Cross Functional Collaboration: Engage with MarOps to understand data sources and create workflows to create a seamless environment between all MarTech platforms. Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively. Strategy Development: Providing strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and overall marketing effectiveness. Data Analysis: Conducting in depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques and tools. Reporting and Visualization: Creating comprehensive reports and visualizations that effectively communicate insights to stakeholders, including marketing teams, executives, and clients. Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget. People Management: Serve as a senior buddy to data analysts and associates, offering guidance and support to foster their professional development.

Responsibilities Understand the goals for the social media and Community program as defined by the VP of Marketing and translate those into specific KPI goals for each channel. Collaborate closely with internal stakeholders, including cross-functional teams, to align social media strategies with broader business objectives Execute content and creative for each channel with support from other team members in Marketing and Internal Comms. Maintain the operation and hygiene of all Marketing social channels and community platforms, including LinkedIn, X, TikTok, and YouTube. Maintain a calendar across all channels and execute against it with AI-driven tools for relevance and optimal timing. Develop comprehensive performance reports, providing actionable insights and strategic recommendations to refine future campaigns and communities using AI powered analytics. Identify and implement process improvements to enhance efficiency in content creation, scheduling, and engagement strategies. Continuously monitor emerging social media trends and platform features, integrating them into the social media strategy for maximum engagement. Actively plan, build, and execute comprehensive community management and creative content strategies tailored to each platform, fostering meaningful engagement and maximizing audience outreach. Develop and implement initiatives that nurture brand advocates, encourage user-generated content, and strengthen community relationships. Monitor community sentiment and feedback, leveraging insights to refine engagement strategies and enhance the overall community experience. Support unplanned announcements or ad-hoc posting requests.

Key Accountabilities Develop and execute comprehensive marketing strategies across digital advertising and SEM. This includes managing budgets, setting KPIs, and ensuring alignment with client goals. Manage campaigns across multiple platforms (Google, LinkedIn, Microsoft, 6sense, etc.), paid advertising workflows, and overall campaign structure. Monitor, analyze and report on campaign performance (SEM & digital ads), using data-driven insights to propose actionable next steps for optimization, including keyword analysis, bid management, A/B testing, and content planning. Lead cross-functional collaboration with writers, designers, developers, and data teams to ensure campaign objectives are met efficiently. Provide tactical and strategic support to specialists and associates, mentoring them to ensure best practices in campaign execution and optimization. Identify and resolve potential campaign issues, streamline workflows to improve efficiency, and implement scalable processes to enhance overall performance.

As a Digital Campaign Specialist, you will collaborate with cross-functional teams to execute and optimize digital marketing campaigns for our B2B clients. This role requires the ability to drive maximum efficiency and accuracy in campaign delivery. As part of our multidisciplinary team, you will be at the forefront to ensure that best practices and delivery standards are being upheld. Key Responsibilities Execute and manage digital advertising campaigns across various platforms, including Google Ads, LinkedIn, Facebook, 6sense, email marketing, and content syndication Monitor campaign metrics and performance data, making adjustments as needed to maximize ROI and achieve client KPIs Collaborate closely with cross-functional teams to ensure timely and accurate delivery of campaign assets and materials according to established best practices Create campaign reports and performance analysis, providing insights and recommendations for improvement Engage proactively in team meetings, contributing ideas to collaborative discussions. Assist with any ad-hoc tasks/projects as assigned or required Provide ongoing operational support in areas such as audience building, campaign setup, A/B test management, UTM parameter creation, vendor management, and conversion tracking management Starting Salary: 50,000 PHP

The SEO Specialist partners with other team members in order to ensure client website is set up and optimized to maximize gains in organic search results and traffic. Role & Responsibilities Collaborate closely with client teams to ensure SEO campaigns are set up according to best practices; keyword research, on-page optimization & off-page optimization Analyze and audit websites for SEO opportunities To develop executable on page, off page, and technical plans to optimize organic traffic Execute and project manage SEO executions Present and communicate with client teams on SEO execution plans Serve as SEO expert for teams

The Data Analyst is responsible for gathering and analyzing data from a variety of sources to identify trends in market performance, customer behavior, and the effectiveness of marketing campaigns. This involves using statistical tools and methods to process and interpret large dataset and using BI platforms to create visualizations comprehensible to a broad audience. They collaborate closely with the marketing team and other functions to convert raw data into valuable insights that drive key business decisions. Key Accountabilities and Responsibilities: Database Management: Ensure the overall health of the database, including improving and maintaining data accuracy and relevance, managing data imports and ensuring the uniqueness of records within the CRM, and implementing logical and strategic segmentation. ABM Research: Create account dossiers through the gathering of insights and data about target accounts to inform and personalize marketing/sales strategies and tactics. Reporting and Visualization: Create reports and dashboards to visualize data insights and present findings to stakeholders, helping them make informed decisions. Data Analysis: Analyze large datasets to identify trends, patterns, and insights that can inform marketing strategies. Stakeholder Management: Understand, engage, and influence stakeholders to ensure their needs are addressed, building a good rapport with stakeholders. Cross-Functional Collaboration: Work with MarOps, Campaigns, Design, and Content to analyze gaps and opportunities. Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data-driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget. People Management: Serve as a senior buddy to data associates, offering guidance and support to foster their learning and development.

The Senior Writer will work directly with our international clients to produce high-quality B2B content for digital marketing campaigns. You will be able to manage clients effectively and collaborate with a team of creatives for cross-platform content production and campaign delivery. Experience in B2B marketing is preferred, but not mandatory. Responsibilities: Independently develop, research, and produce high-quality B2B content including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation Complete audits of client content libraries and provide recommendations on TOFU, MOFU, and BOFU assets in line with campaign and client objectives Communicate with CEOs, CMOs, and other business leaders and SMEs to understand their interests and execute on target pain points in all messaging Work with client stakeholders to develop and execute on digital content marketing strategy for global technology businesses, including personas, brand voice and tone guidelines, and messaging angles for different stages of the marketing funnel Clarify requirements and project scope based on stakeholder input, and engage with clients to establish procedures for content operations and KPIs for marketing copy Coordinate priorities and proactively identify dependencies or issues that put deliverables at risk Collaborate with team (including Design, UI/UX, Video, Campaigns, Data) and analyze performance data to launch digital campaigns, solve problems, formulate ideas, and improve content and campaign effectiveness in line with client objectives Train and/or mentor junior writers using company’s best practices Do continuous research and learning on content marketing best practices